The Emotional Pathways Linking Mindfulness and Impulsive Buying Among Young Women Makeup Enthusiasts

The Emotional Pathways Linking Mindfulness and Impulsive Buying Among Young Women Makeup Enthusiasts

In the digital era, the rise of social media marketing exposes young women to cosmetic advertisements, often triggering impulsive purchases. This study aims to explore the psychological and social factors influencing impulsive buying, focusing on how mindfulness affects beauty product purchases amon...

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Bibliographic Details
Main Authors: Sendi Aulia, Dini Turipanam Alamanda, Grisna Anggadwita, Dinar Mariam Kurniati
Format: Article
Language:English
Published: University of Brawijaya 2025-07-01
Series:Jurnal Aplikasi Manajemen
Subjects:
emotional intelligence
fear of negative evaluation
impulsive buying
mindfulness
self-esteem
self-reward
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/8740
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