Digital channels and green transition: Consumer behaviour as for organic food e-commerce platforms

Digital channels and green transition: Consumer behaviour as for organic food e-commerce platforms

This paper investigates how some factors affect the willingness to buy organic food on e-commerce platforms. Data have been collected using a web-based survey with 490 respondents. A factor analysis was used to analyze data and later to consider them in a Poisson Count Regression Model. The findings...

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Bibliographic Details
Main Authors: Nadia Palmieri, Daniela Covino, Flavio Boccia
Format: Article
Language:English
Published: FrancoAngeli 2024-12-01
Series:Economia Agro-Alimentare
Subjects:
digital channels
italy
organic food
green consumption
willingness to buy
Online Access:https://journals.francoangeli.it/index.php/ecagoa/article/view/17548
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