Implementasi Teknologi Blockchain dalam Digital Marketing

This research was conducted because many parties feel that their privacy has been invaded as marketers. collecting internet user data. Some respondents were concerned about their privacy on the use of digital marketing, especially the abuse of their privacy related to user data. The size of the bloc...

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Main Authors: Achmad Solechan, Rohmad Abidin
Format: Article
Language:Indonesian
Published: Universitas PGRI Semarang 2024-12-01
Series:Jurnal informatika UPGRIS
Subjects:
Online Access:http://journal.upgris.ac.id/index.php/JIU/article/view/21002
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author Achmad Solechan
Rohmad Abidin
author_facet Achmad Solechan
Rohmad Abidin
author_sort Achmad Solechan
collection DOAJ
description This research was conducted because many parties feel that their privacy has been invaded as marketers. collecting internet user data. Some respondents were concerned about their privacy on the use of digital marketing, especially the abuse of their privacy related to user data. The size of the blockchain technology market worldwide in 2018 to 2025, where it is estimated that in 2025, the blockchain technology market will have a size of $ 39.7 billion. The graph shows the blockchain market prediction which also shows the adoption of the use of blockchain technology. Therefore, this study aims to determine the implementation of blockchain in the world of digital marketing in a literature review study. This study uses a qualitative method with a literature review technique with the results discussing 26 published research articles relevant to this research. The research results show that blockchain has great potential in digital marketing, especially in increasing trust, transparency, and efficiency. However, the adoption of this technology faces challenges in the form of technological literacy and significant investment. A mature implementation strategy is needed to fully utilize the potential of blockchain in the digital marketing sector.
format Article
id doaj-art-4ee6daac1f7948b7a13721736249d8d5
institution Kabale University
issn 2460-4801
2477-6645
language Indonesian
publishDate 2024-12-01
publisher Universitas PGRI Semarang
record_format Article
series Jurnal informatika UPGRIS
spelling doaj-art-4ee6daac1f7948b7a13721736249d8d52025-01-23T07:27:53ZindUniversitas PGRI SemarangJurnal informatika UPGRIS2460-48012477-66452024-12-01102232810.26877/jiu.v10i2.210027889Implementasi Teknologi Blockchain dalam Digital MarketingAchmad Solechan0Rohmad AbidinStikes Telogorejo SemarangThis research was conducted because many parties feel that their privacy has been invaded as marketers. collecting internet user data. Some respondents were concerned about their privacy on the use of digital marketing, especially the abuse of their privacy related to user data. The size of the blockchain technology market worldwide in 2018 to 2025, where it is estimated that in 2025, the blockchain technology market will have a size of $ 39.7 billion. The graph shows the blockchain market prediction which also shows the adoption of the use of blockchain technology. Therefore, this study aims to determine the implementation of blockchain in the world of digital marketing in a literature review study. This study uses a qualitative method with a literature review technique with the results discussing 26 published research articles relevant to this research. The research results show that blockchain has great potential in digital marketing, especially in increasing trust, transparency, and efficiency. However, the adoption of this technology faces challenges in the form of technological literacy and significant investment. A mature implementation strategy is needed to fully utilize the potential of blockchain in the digital marketing sector.http://journal.upgris.ac.id/index.php/JIU/article/view/21002implementation, digital marketing, blockchain technology
spellingShingle Achmad Solechan
Rohmad Abidin
Implementasi Teknologi Blockchain dalam Digital Marketing
Jurnal informatika UPGRIS
implementation, digital marketing, blockchain technology
title Implementasi Teknologi Blockchain dalam Digital Marketing
title_full Implementasi Teknologi Blockchain dalam Digital Marketing
title_fullStr Implementasi Teknologi Blockchain dalam Digital Marketing
title_full_unstemmed Implementasi Teknologi Blockchain dalam Digital Marketing
title_short Implementasi Teknologi Blockchain dalam Digital Marketing
title_sort implementasi teknologi blockchain dalam digital marketing
topic implementation, digital marketing, blockchain technology
url http://journal.upgris.ac.id/index.php/JIU/article/view/21002
work_keys_str_mv AT achmadsolechan implementasiteknologiblockchaindalamdigitalmarketing
AT rohmadabidin implementasiteknologiblockchaindalamdigitalmarketing