Implementasi Teknologi Blockchain dalam Digital Marketing
This research was conducted because many parties feel that their privacy has been invaded as marketers. collecting internet user data. Some respondents were concerned about their privacy on the use of digital marketing, especially the abuse of their privacy related to user data. The size of the bloc...
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Format: | Article |
Language: | Indonesian |
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Universitas PGRI Semarang
2024-12-01
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Series: | Jurnal informatika UPGRIS |
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Online Access: | http://journal.upgris.ac.id/index.php/JIU/article/view/21002 |
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author | Achmad Solechan Rohmad Abidin |
author_facet | Achmad Solechan Rohmad Abidin |
author_sort | Achmad Solechan |
collection | DOAJ |
description | This research was conducted because many parties feel that their privacy has been invaded as marketers. collecting internet user data. Some respondents were concerned about their privacy on the use of digital marketing, especially the abuse of their privacy related to user data. The size of the blockchain technology market worldwide in 2018 to 2025, where it is estimated that in 2025, the blockchain technology market will have a size of $ 39.7 billion. The graph shows the blockchain market prediction which also shows the adoption of the use of blockchain technology. Therefore, this study aims to determine the implementation of blockchain in the world of digital marketing in a literature review study. This study uses a qualitative method with a literature review technique with the results discussing 26 published research articles relevant to this research. The research results show that blockchain has great potential in digital marketing, especially in increasing trust, transparency, and efficiency. However, the adoption of this technology faces challenges in the form of technological literacy and significant investment. A mature implementation strategy is needed to fully utilize the potential of blockchain in the digital marketing sector. |
format | Article |
id | doaj-art-4ee6daac1f7948b7a13721736249d8d5 |
institution | Kabale University |
issn | 2460-4801 2477-6645 |
language | Indonesian |
publishDate | 2024-12-01 |
publisher | Universitas PGRI Semarang |
record_format | Article |
series | Jurnal informatika UPGRIS |
spelling | doaj-art-4ee6daac1f7948b7a13721736249d8d52025-01-23T07:27:53ZindUniversitas PGRI SemarangJurnal informatika UPGRIS2460-48012477-66452024-12-01102232810.26877/jiu.v10i2.210027889Implementasi Teknologi Blockchain dalam Digital MarketingAchmad Solechan0Rohmad AbidinStikes Telogorejo SemarangThis research was conducted because many parties feel that their privacy has been invaded as marketers. collecting internet user data. Some respondents were concerned about their privacy on the use of digital marketing, especially the abuse of their privacy related to user data. The size of the blockchain technology market worldwide in 2018 to 2025, where it is estimated that in 2025, the blockchain technology market will have a size of $ 39.7 billion. The graph shows the blockchain market prediction which also shows the adoption of the use of blockchain technology. Therefore, this study aims to determine the implementation of blockchain in the world of digital marketing in a literature review study. This study uses a qualitative method with a literature review technique with the results discussing 26 published research articles relevant to this research. The research results show that blockchain has great potential in digital marketing, especially in increasing trust, transparency, and efficiency. However, the adoption of this technology faces challenges in the form of technological literacy and significant investment. A mature implementation strategy is needed to fully utilize the potential of blockchain in the digital marketing sector.http://journal.upgris.ac.id/index.php/JIU/article/view/21002implementation, digital marketing, blockchain technology |
spellingShingle | Achmad Solechan Rohmad Abidin Implementasi Teknologi Blockchain dalam Digital Marketing Jurnal informatika UPGRIS implementation, digital marketing, blockchain technology |
title | Implementasi Teknologi Blockchain dalam Digital Marketing |
title_full | Implementasi Teknologi Blockchain dalam Digital Marketing |
title_fullStr | Implementasi Teknologi Blockchain dalam Digital Marketing |
title_full_unstemmed | Implementasi Teknologi Blockchain dalam Digital Marketing |
title_short | Implementasi Teknologi Blockchain dalam Digital Marketing |
title_sort | implementasi teknologi blockchain dalam digital marketing |
topic | implementation, digital marketing, blockchain technology |
url | http://journal.upgris.ac.id/index.php/JIU/article/view/21002 |
work_keys_str_mv | AT achmadsolechan implementasiteknologiblockchaindalamdigitalmarketing AT rohmadabidin implementasiteknologiblockchaindalamdigitalmarketing |