Multinomial logit regression adoption: Identifying user characteristics of e-wallets in Can Tho City, Vietnam

Multinomial logit regression adoption: Identifying user characteristics of e-wallets in Can Tho City, Vietnam

This research adopted Multinomial Logit Regression to investigate factors that influence users’ choice of e-wallets and how these elements affect the probability of current e-wallet usage, suggesting that each service is preferred by different user groups based on demographic and behavioural traits....

Full description

Saved in:
Bibliographic Details
Main Authors: Ngan Thi Thuy Nguyen, Khe Son Tran
Format: Article
Language:English
Published: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2024-05-01
Series:Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Subjects:
can tho city
e-wallet
multinomial logit regression
non-cash payment
primary preference
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2945
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items