Mastery of financial accounting and market orientation: Driving competitive advantage in Indonesian SMEs

Mastery of financial accounting and market orientation: Driving competitive advantage in Indonesian SMEs

SMEs play a vital role in economic growth, yet sustaining competitiveness remains a challenge. This study examines the impact of market orientation and financial acumen on SME competitiveness in Indonesia, with innovation capability and resource optimization as mediators and market dynamics and fin...

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Bibliographic Details
Main Authors: Arifin Arifin, Misrah Misrah, Sitti Mujahida, Herminawaty Abubakar
Format: Article
Language:English
Published: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2025-07-01
Series:Asian Management and Business Review
Subjects:
Market orientation
Financial acumen
SME competitiveness
Innovation
Resource optimization
Decision-making
Online Access:https://journal.uii.ac.id/AMBR/article/view/38384
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