Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs

Internationalisation has been a key strategy for businesses around the world over the last decades. Nowadays, the European wine sector finds itself in an increasingly competitive international environment, which is characterised by mature and declining per capita wine consumption in traditional mark...

Full description

Saved in:
Bibliographic Details
Main Authors: Christopher Karl Köhr, Luca Camanzi, Giulio Malorgio
Format: Article
Language:English
Published: Firenze University Press 2018-06-01
Series:Wine Economics and Policy
Online Access:http://www.sciencedirect.com/science/article/pii/S2212977418300048
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850052403406045184
author Christopher Karl Köhr
Luca Camanzi
Giulio Malorgio
author_facet Christopher Karl Köhr
Luca Camanzi
Giulio Malorgio
author_sort Christopher Karl Köhr
collection DOAJ
description Internationalisation has been a key strategy for businesses around the world over the last decades. Nowadays, the European wine sector finds itself in an increasingly competitive international environment, which is characterised by mature and declining per capita wine consumption in traditional markets and increasing competition form new emerging wine producing countries. Structurally, this sector is characterised by a vast majority of family businesses and faces several particularities. This research investigates the perception of difficulties in the internationalisation process of small and medium wineries in two emerging Italian wine exporting regions. It is found that the difficulties perceived in the internationalisation process depend on strategic and structural factors. The strategic factors highlighted in this paper are the degree of international diversification and the geographic scope of a firm's export activities. The structural factors relate to the characteristics of the exported goods, the management and the size of a firm. The findings are discussed in the light of recent developments of Italian wine exports and their implications for the Italian wine sector are derived. Keywords: Internationalisation, SME, Italy
format Article
id doaj-art-4eb908b33a2243e29d525f22d92977bc
institution DOAJ
issn 2212-9774
language English
publishDate 2018-06-01
publisher Firenze University Press
record_format Article
series Wine Economics and Policy
spelling doaj-art-4eb908b33a2243e29d525f22d92977bc2025-08-20T02:52:49ZengFirenze University PressWine Economics and Policy2212-97742018-06-0171132310.1016/j.wep.2018.01.004Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEsChristopher Karl Köhr0Luca Camanzi1Giulio Malorgio2Corresponding author.; Department of Agricultural and Food Sciences, University of Bologna, ItalyDepartment of Agricultural and Food Sciences, University of Bologna, ItalyDepartment of Agricultural and Food Sciences, University of Bologna, ItalyInternationalisation has been a key strategy for businesses around the world over the last decades. Nowadays, the European wine sector finds itself in an increasingly competitive international environment, which is characterised by mature and declining per capita wine consumption in traditional markets and increasing competition form new emerging wine producing countries. Structurally, this sector is characterised by a vast majority of family businesses and faces several particularities. This research investigates the perception of difficulties in the internationalisation process of small and medium wineries in two emerging Italian wine exporting regions. It is found that the difficulties perceived in the internationalisation process depend on strategic and structural factors. The strategic factors highlighted in this paper are the degree of international diversification and the geographic scope of a firm's export activities. The structural factors relate to the characteristics of the exported goods, the management and the size of a firm. The findings are discussed in the light of recent developments of Italian wine exports and their implications for the Italian wine sector are derived. Keywords: Internationalisation, SME, Italyhttp://www.sciencedirect.com/science/article/pii/S2212977418300048
spellingShingle Christopher Karl Köhr
Luca Camanzi
Giulio Malorgio
Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs
Wine Economics and Policy
title Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs
title_full Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs
title_fullStr Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs
title_full_unstemmed Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs
title_short Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs
title_sort exploring structural and strategic correlates of difficulties in the internationalisation process of italian wine smes
url http://www.sciencedirect.com/science/article/pii/S2212977418300048
work_keys_str_mv AT christopherkarlkohr exploringstructuralandstrategiccorrelatesofdifficultiesintheinternationalisationprocessofitalianwinesmes
AT lucacamanzi exploringstructuralandstrategiccorrelatesofdifficultiesintheinternationalisationprocessofitalianwinesmes
AT giuliomalorgio exploringstructuralandstrategiccorrelatesofdifficultiesintheinternationalisationprocessofitalianwinesmes