Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement
Drawing on Fairclough’s (1995) three-dimensional framework of discourse analysis of communicative events, in this paper we carry out a multimodal analysis of a diners Club international magazine advertisement. Moving from the description of how textimage (Mitchell 1995) constructs a problem-solu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2013-07-01
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| Series: | Ilha do Desterro |
| Online Access: | https://periodicos.ufsc.br/index.php/desterro/article/view/30155 |
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