The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin
2012-05-01
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| Series: | Journal of International Studies |
| Online Access: | http://www.jois.eu/files/Vol5N1%20FULL%20TEXT.pdf |
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| _version_ | 1849435247042625536 |
|---|---|
| author | Karolina Janiszewska Andrea Insch |
| author_facet | Karolina Janiszewska Andrea Insch |
| author_sort | Karolina Janiszewska |
| collection | DOAJ |
| format | Article |
| id | doaj-art-4ea8c2902c53434eb219ddafb3d7077c |
| institution | Kabale University |
| issn | 2071-8330 2306-3483 |
| language | English |
| publishDate | 2012-05-01 |
| publisher | Centre of Sociological Research, Szczecin |
| record_format | Article |
| series | Journal of International Studies |
| spelling | doaj-art-4ea8c2902c53434eb219ddafb3d7077c2025-08-20T03:26:21ZengCentre of Sociological Research, SzczecinJournal of International Studies2071-83302306-34832012-05-015110.14254/2071-8330.2012/5-1/2The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning StatementKarolina JaniszewskaAndrea Inschhttp://www.jois.eu/files/Vol5N1%20FULL%20TEXT.pdf |
| spellingShingle | Karolina Janiszewska Andrea Insch The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement Journal of International Studies |
| title | The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement |
| title_full | The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement |
| title_fullStr | The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement |
| title_full_unstemmed | The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement |
| title_short | The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement |
| title_sort | strategic importance of brand positioning in the place brand concept elements structure and application of the positioning statement |
| url | http://www.jois.eu/files/Vol5N1%20FULL%20TEXT.pdf |
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