The Impact of Formal and Informal Pronouns of Address on Product Price Estimation
Previous literature has examined the effect of using a formal or informal second-person pronoun on consumers’ appreciation of an advertisement and the advertised product and their purchase intention. This is the first study that additionally examines the effect of the use of either pronoun on produc...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-08-01
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| Series: | Languages |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2226-471X/9/9/290 |
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