A More Complex Relationship Between GDP Growth Rate and the Luxury Goods Market

Numerous literatures have shown a strong correlation between GDP growth and luxury goods, but the data in this study show something subtly different. This study collected the relationship between GDP growth rate and luxury consumption in Japan, the Asia-Pacific region (excluding Japan), Europe and N...

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Main Author: Zhu Yue
Format: Article
Language:English
Published: EDP Sciences 2025-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2025/09/shsconf_icdde2025_03015.pdf
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author Zhu Yue
author_facet Zhu Yue
author_sort Zhu Yue
collection DOAJ
description Numerous literatures have shown a strong correlation between GDP growth and luxury goods, but the data in this study show something subtly different. This study collected the relationship between GDP growth rate and luxury consumption in Japan, the Asia-Pacific region (excluding Japan), Europe and North America, and focused on the total marketing volume of LVMH and Hermes for regression between the two brands. The regression results show that the GDP growth rate has no significant impact on luxury sales, which is different from the traditional economic theory. On this basis, the study attempts to explore the reasons why there is no significant relationship between the two. The research emphasizes that consumer psychology, social stratification, regional policy differences and other reasons will have an important impact on the luxury market. This suggests that relying on GDP growth alone as a predictor of luxury sales may not be enough. Need a more comprehensive approach to analyze the relationship between the two, including social distribution, macroeconomic environment, cultural factors and so on. This study contributes to the existing literature by providing an insignificant relationship between macroeconomic conditions and luxury consumption, providing valuable implications for brand managers, investors, and policy makers.
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spelling doaj-art-4e9c4b3ffb9e4697a0199658c69a2c972025-08-20T03:31:37ZengEDP SciencesSHS Web of Conferences2261-24242025-01-012180301510.1051/shsconf/202521803015shsconf_icdde2025_03015A More Complex Relationship Between GDP Growth Rate and the Luxury Goods MarketZhu Yue0Bussiness School, The University of Western AustraliaNumerous literatures have shown a strong correlation between GDP growth and luxury goods, but the data in this study show something subtly different. This study collected the relationship between GDP growth rate and luxury consumption in Japan, the Asia-Pacific region (excluding Japan), Europe and North America, and focused on the total marketing volume of LVMH and Hermes for regression between the two brands. The regression results show that the GDP growth rate has no significant impact on luxury sales, which is different from the traditional economic theory. On this basis, the study attempts to explore the reasons why there is no significant relationship between the two. The research emphasizes that consumer psychology, social stratification, regional policy differences and other reasons will have an important impact on the luxury market. This suggests that relying on GDP growth alone as a predictor of luxury sales may not be enough. Need a more comprehensive approach to analyze the relationship between the two, including social distribution, macroeconomic environment, cultural factors and so on. This study contributes to the existing literature by providing an insignificant relationship between macroeconomic conditions and luxury consumption, providing valuable implications for brand managers, investors, and policy makers.https://www.shs-conferences.org/articles/shsconf/pdf/2025/09/shsconf_icdde2025_03015.pdf
spellingShingle Zhu Yue
A More Complex Relationship Between GDP Growth Rate and the Luxury Goods Market
SHS Web of Conferences
title A More Complex Relationship Between GDP Growth Rate and the Luxury Goods Market
title_full A More Complex Relationship Between GDP Growth Rate and the Luxury Goods Market
title_fullStr A More Complex Relationship Between GDP Growth Rate and the Luxury Goods Market
title_full_unstemmed A More Complex Relationship Between GDP Growth Rate and the Luxury Goods Market
title_short A More Complex Relationship Between GDP Growth Rate and the Luxury Goods Market
title_sort more complex relationship between gdp growth rate and the luxury goods market
url https://www.shs-conferences.org/articles/shsconf/pdf/2025/09/shsconf_icdde2025_03015.pdf
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