A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived Risk
Purpose: This paper reviews and discusses recent literature on trust, perceived risk and behavioral intention in online shopping for sports products and services. On this basis, we propose a hypothetical model as a basis for theoretical and hypothetical development in future research.Methods: The pa...
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| Format: | Article |
| Language: | English |
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University of Mohaghegh Ardabili
2021-06-01
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| Series: | Research in Sport Management and Marketing |
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| Online Access: | https://rsmm.uma.ac.ir/article_1317_2ed24bc7bc495fc19b5622aaee70f8d8.pdf |
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| _version_ | 1849707849885679616 |
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| author | Houriyhe Dehghanpouri |
| author_facet | Houriyhe Dehghanpouri |
| author_sort | Houriyhe Dehghanpouri |
| collection | DOAJ |
| description | Purpose: This paper reviews and discusses recent literature on trust, perceived risk and behavioral intention in online shopping for sports products and services. On this basis, we propose a hypothetical model as a basis for theoretical and hypothetical development in future research.Methods: The paper complies with the methodological requirements of Systematic Literature Reviews (SLR). The current SLR gathers and synthesizes research records of the last 13 years (2007–May2020) on consumer perceived risks, trust and concerning behavioral intention in online shopping in sport domain. Online stores selling sporting goods and services should take into deterrents and risk factors to increase their sales, keeping existing customers and attracting new customers and their trust. One of the suggested solutions for this purpose is create a website that consumers enable easily evaluate products and services also minimized perceived risk. In addition, the results hold important implications in the areas of segmentation and targeting decisions.Results: In practical terms, our research findings imply that building trust and reducing perceived risk are important for online shopping for sports products and services Therefore, the sporting goods online providers need a better understanding of users’ perceptions concerning the services and goods.Conclusion: A trust of website multidimensional nature makes it a very useful and essential intention to purchase tool. Therefore, it provides beneficial results for the organization's managers to study the important factors affecting it. Also, results offer a better understanding of customer intent to online buying sports products. Our synthesis provides a detailed account of the perceived risk factors, their antecedents and consequences, risk‐reducing strategies, and future research potential in the said domain. |
| format | Article |
| id | doaj-art-4e808181908f48438b025edd7980e999 |
| institution | DOAJ |
| issn | 2783-2392 2783-1671 |
| language | English |
| publishDate | 2021-06-01 |
| publisher | University of Mohaghegh Ardabili |
| record_format | Article |
| series | Research in Sport Management and Marketing |
| spelling | doaj-art-4e808181908f48438b025edd7980e9992025-08-20T03:15:48ZengUniversity of Mohaghegh ArdabiliResearch in Sport Management and Marketing2783-23922783-16712021-06-0122285010.22098/rsmm.2021.13171317A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived RiskHouriyhe Dehghanpouri0Assistant Professor of Sport Management, University of Technology Shahrood, Shahrood, IranPurpose: This paper reviews and discusses recent literature on trust, perceived risk and behavioral intention in online shopping for sports products and services. On this basis, we propose a hypothetical model as a basis for theoretical and hypothetical development in future research.Methods: The paper complies with the methodological requirements of Systematic Literature Reviews (SLR). The current SLR gathers and synthesizes research records of the last 13 years (2007–May2020) on consumer perceived risks, trust and concerning behavioral intention in online shopping in sport domain. Online stores selling sporting goods and services should take into deterrents and risk factors to increase their sales, keeping existing customers and attracting new customers and their trust. One of the suggested solutions for this purpose is create a website that consumers enable easily evaluate products and services also minimized perceived risk. In addition, the results hold important implications in the areas of segmentation and targeting decisions.Results: In practical terms, our research findings imply that building trust and reducing perceived risk are important for online shopping for sports products and services Therefore, the sporting goods online providers need a better understanding of users’ perceptions concerning the services and goods.Conclusion: A trust of website multidimensional nature makes it a very useful and essential intention to purchase tool. Therefore, it provides beneficial results for the organization's managers to study the important factors affecting it. Also, results offer a better understanding of customer intent to online buying sports products. Our synthesis provides a detailed account of the perceived risk factors, their antecedents and consequences, risk‐reducing strategies, and future research potential in the said domain.https://rsmm.uma.ac.ir/article_1317_2ed24bc7bc495fc19b5622aaee70f8d8.pdfonline shoppingbrandtrustperceived riskslr |
| spellingShingle | Houriyhe Dehghanpouri A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived Risk Research in Sport Management and Marketing online shopping brand trust perceived risk slr |
| title | A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived Risk |
| title_full | A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived Risk |
| title_fullStr | A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived Risk |
| title_full_unstemmed | A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived Risk |
| title_short | A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived Risk |
| title_sort | systematic literature review of online shopping in sports goods and ser vices considering the role of trust and perceived risk |
| topic | online shopping brand trust perceived risk slr |
| url | https://rsmm.uma.ac.ir/article_1317_2ed24bc7bc495fc19b5622aaee70f8d8.pdf |
| work_keys_str_mv | AT houriyhedehghanpouri asystematicliteraturereviewofonlineshoppinginsportsgoodsandservicesconsideringtheroleoftrustandperceivedrisk AT houriyhedehghanpouri systematicliteraturereviewofonlineshoppinginsportsgoodsandservicesconsideringtheroleoftrustandperceivedrisk |