Strategic Analysis of the Recycler considering Consumer Behavior Based on E-Platform Recycling
Internet + platform recycling is a new model of recycling that provides more ways to recycle WEEE. Considering consumers’ preference for channels, we construct a single-channel reverse supply chain model (Model-S) and two dual-channel reverse supply chain models (Model-DU and Model-DD) consisting of...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2022/1464340 |
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| _version_ | 1849405401323274240 |
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| author | Kaiwen Zheng Hong Cheng S.A. Edalatpanah Bin Wang Zihan Hao Guang Peng |
| author_facet | Kaiwen Zheng Hong Cheng S.A. Edalatpanah Bin Wang Zihan Hao Guang Peng |
| author_sort | Kaiwen Zheng |
| collection | DOAJ |
| description | Internet + platform recycling is a new model of recycling that provides more ways to recycle WEEE. Considering consumers’ preference for channels, we construct a single-channel reverse supply chain model (Model-S) and two dual-channel reverse supply chain models (Model-DU and Model-DD) consisting of a recycler and an e-platform and consider the unified pricing and differentiated pricing strategies in the dual-channel models. By solving the optimal decisions of members using game theory, we innovatively investigate the influence of channel competition and consumer behavior on e-platform recycling and provide a theoretical basis for recyclers to develop pricing strategies in different situations. We find that it is beneficial for the recycler to build its own channel and adopt the differentiated price strategy (Model-DD); more WEEE also can be recycled in this model. However, the e-platform prefers Model-S or Model-DU, which depends on the consumers’ preference and the disposal revenue of WEEE. In addition, consumers’ preference for e-platform is good for them but harmful for the recycler and has a negative impact on recycling quantities. These results aim to provide a theoretical basis for channel management and pricing strategies in the reverse supply chain and further enrich the managerial insights. |
| format | Article |
| id | doaj-art-4e689c8a8cff4f2ea0bcbb418bcce1cd |
| institution | Kabale University |
| issn | 1607-887X |
| language | English |
| publishDate | 2022-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Discrete Dynamics in Nature and Society |
| spelling | doaj-art-4e689c8a8cff4f2ea0bcbb418bcce1cd2025-08-20T03:36:41ZengWileyDiscrete Dynamics in Nature and Society1607-887X2022-01-01202210.1155/2022/1464340Strategic Analysis of the Recycler considering Consumer Behavior Based on E-Platform RecyclingKaiwen Zheng0Hong Cheng1S.A. Edalatpanah2Bin Wang3Zihan Hao4Guang Peng5College of Management ScienceCollege of Management ScienceDepartment of Applied MathematicsCollege of Management ScienceCollege of Management ScienceCollege of Management ScienceInternet + platform recycling is a new model of recycling that provides more ways to recycle WEEE. Considering consumers’ preference for channels, we construct a single-channel reverse supply chain model (Model-S) and two dual-channel reverse supply chain models (Model-DU and Model-DD) consisting of a recycler and an e-platform and consider the unified pricing and differentiated pricing strategies in the dual-channel models. By solving the optimal decisions of members using game theory, we innovatively investigate the influence of channel competition and consumer behavior on e-platform recycling and provide a theoretical basis for recyclers to develop pricing strategies in different situations. We find that it is beneficial for the recycler to build its own channel and adopt the differentiated price strategy (Model-DD); more WEEE also can be recycled in this model. However, the e-platform prefers Model-S or Model-DU, which depends on the consumers’ preference and the disposal revenue of WEEE. In addition, consumers’ preference for e-platform is good for them but harmful for the recycler and has a negative impact on recycling quantities. These results aim to provide a theoretical basis for channel management and pricing strategies in the reverse supply chain and further enrich the managerial insights.http://dx.doi.org/10.1155/2022/1464340 |
| spellingShingle | Kaiwen Zheng Hong Cheng S.A. Edalatpanah Bin Wang Zihan Hao Guang Peng Strategic Analysis of the Recycler considering Consumer Behavior Based on E-Platform Recycling Discrete Dynamics in Nature and Society |
| title | Strategic Analysis of the Recycler considering Consumer Behavior Based on E-Platform Recycling |
| title_full | Strategic Analysis of the Recycler considering Consumer Behavior Based on E-Platform Recycling |
| title_fullStr | Strategic Analysis of the Recycler considering Consumer Behavior Based on E-Platform Recycling |
| title_full_unstemmed | Strategic Analysis of the Recycler considering Consumer Behavior Based on E-Platform Recycling |
| title_short | Strategic Analysis of the Recycler considering Consumer Behavior Based on E-Platform Recycling |
| title_sort | strategic analysis of the recycler considering consumer behavior based on e platform recycling |
| url | http://dx.doi.org/10.1155/2022/1464340 |
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