Perceived Enjoyment and Money Attitude on Intention to Subscribe of Streaming Service Platform: The Case from Makassar Region, Indonesia

Perceived Enjoyment and Money Attitude on Intention to Subscribe of Streaming Service Platform: The Case from Makassar Region, Indonesia

The COVID pandemic, which broke out at the end of 2019, caused many changes in human life. Restrictions on access to entertainment and socializing activities have an impact on all aspects of life, but on the other hand, the business side of online streaming service platforms that show favorite movie...

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Bibliographic Details
Main Authors: N. Pratiwi, A. Sudiro, F. Rohman, A. S. Hussein
Format: Article
Language:Russian
Published: Government of the Russian Federation, Financial University 2024-04-01
Series:Финансы: теория и практика
Subjects:
perceived enjoyment
money attitude
intention to subscribe
streaming service platform
Online Access:https://financetp.fa.ru/jour/article/view/2824
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