PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH

Purposive sampling has been extensively utilized across research disciplines, particularly in business and management studies. While existing literature has primarily focused on its application in qualitative research, the rationale for using it in quantitative contexts remains underexplored, leavin...

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Bibliographic Details
Main Authors: Mumtaz Ali Memon, Ramayah Thurasamy, Hiram Ting, Jun-Hwa Cheah
Format: Article
Language:English
Published: Sarawak Research Society (SRS) 2025-01-01
Series:Journal of Applied Structural Equation Modeling
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Online Access:https://jasemjournal.com/wp-content/uploads/2024/12/JASEM90101_Memonetal2025.pdf
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