PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH
Purposive sampling has been extensively utilized across research disciplines, particularly in business and management studies. While existing literature has primarily focused on its application in qualitative research, the rationale for using it in quantitative contexts remains underexplored, leavin...
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| Format: | Article |
| Language: | English |
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Sarawak Research Society (SRS)
2025-01-01
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| Series: | Journal of Applied Structural Equation Modeling |
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| Online Access: | https://jasemjournal.com/wp-content/uploads/2024/12/JASEM90101_Memonetal2025.pdf |
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| author | Mumtaz Ali Memon Ramayah Thurasamy Hiram Ting Jun-Hwa Cheah |
| author_facet | Mumtaz Ali Memon Ramayah Thurasamy Hiram Ting Jun-Hwa Cheah |
| author_sort | Mumtaz Ali Memon |
| collection | DOAJ |
| description | Purposive sampling has been extensively utilized across research disciplines, particularly in business and management studies. While existing literature has primarily focused on its application in qualitative research, the rationale for using it in quantitative contexts remains underexplored, leaving researchers with limited practical guidance. Moreover, much of the available literature is found within academic texts, specifically books, which may not always provide sufficiently actionable guidance on successfully implementing and reporting purposive sampling in quantitative research. This editorial addresses
these gaps by presenting structured guidelines specifically tailored for applying purposive sampling in quantitative research. It provides practical recommendations for systematically implementing and transparently reporting purposive sampling. The editorial discusses different types of purposive sampling, including criterion sampling, maximum variation sampling, and theoretical sampling, and illustrates their applications in quantitative contexts. It also discusses how purposive sampling can be combined with other techniques, such as snowball sampling and quota sampling, to enhance data quality and relevance. Detailed step-by-step guidelines are presented for employing purposive sampling and reporting its use in quantitative studies in a robust manner. Additionally, we put forward a salient checklist for authors and reviewers to ensure rigor, transparency, and consistency in reporting. This work contributes to the growing discourse about sampling by presenting one of the first comprehensive frameworks for employing purposive sampling in quantitative research. By guiding researchers to adopt purposive sampling with greater rigor and transparency, we hope it will be useful to establish the representativeness of data and provide more credible estimations to explain or predict the phenomena under investigations. |
| format | Article |
| id | doaj-art-4e5348e5ef00454fb1864e33a3502897 |
| institution | DOAJ |
| issn | 2590-4221 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Sarawak Research Society (SRS) |
| record_format | Article |
| series | Journal of Applied Structural Equation Modeling |
| spelling | doaj-art-4e5348e5ef00454fb1864e33a35028972025-08-20T03:01:51ZengSarawak Research Society (SRS)Journal of Applied Structural Equation Modeling2590-42212025-01-019112310.47263/JASEM.9(1)01PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCHMumtaz Ali MemonRamayah ThurasamyHiram TingJun-Hwa CheahPurposive sampling has been extensively utilized across research disciplines, particularly in business and management studies. While existing literature has primarily focused on its application in qualitative research, the rationale for using it in quantitative contexts remains underexplored, leaving researchers with limited practical guidance. Moreover, much of the available literature is found within academic texts, specifically books, which may not always provide sufficiently actionable guidance on successfully implementing and reporting purposive sampling in quantitative research. This editorial addresses these gaps by presenting structured guidelines specifically tailored for applying purposive sampling in quantitative research. It provides practical recommendations for systematically implementing and transparently reporting purposive sampling. The editorial discusses different types of purposive sampling, including criterion sampling, maximum variation sampling, and theoretical sampling, and illustrates their applications in quantitative contexts. It also discusses how purposive sampling can be combined with other techniques, such as snowball sampling and quota sampling, to enhance data quality and relevance. Detailed step-by-step guidelines are presented for employing purposive sampling and reporting its use in quantitative studies in a robust manner. Additionally, we put forward a salient checklist for authors and reviewers to ensure rigor, transparency, and consistency in reporting. This work contributes to the growing discourse about sampling by presenting one of the first comprehensive frameworks for employing purposive sampling in quantitative research. By guiding researchers to adopt purposive sampling with greater rigor and transparency, we hope it will be useful to establish the representativeness of data and provide more credible estimations to explain or predict the phenomena under investigations. https://jasemjournal.com/wp-content/uploads/2024/12/JASEM90101_Memonetal2025.pdfpurposive samplingquantitative researchtheoretical samplingsnowball sampling |
| spellingShingle | Mumtaz Ali Memon Ramayah Thurasamy Hiram Ting Jun-Hwa Cheah PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH Journal of Applied Structural Equation Modeling purposive sampling quantitative research theoretical sampling snowball sampling |
| title | PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH |
| title_full | PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH |
| title_fullStr | PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH |
| title_full_unstemmed | PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH |
| title_short | PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH |
| title_sort | purposive sampling a review and guidelines for quantitative research |
| topic | purposive sampling quantitative research theoretical sampling snowball sampling |
| url | https://jasemjournal.com/wp-content/uploads/2024/12/JASEM90101_Memonetal2025.pdf |
| work_keys_str_mv | AT mumtazalimemon purposivesamplingareviewandguidelinesforquantitativeresearch AT ramayahthurasamy purposivesamplingareviewandguidelinesforquantitativeresearch AT hiramting purposivesamplingareviewandguidelinesforquantitativeresearch AT junhwacheah purposivesamplingareviewandguidelinesforquantitativeresearch |