Factors influencing the consumers’ purchase intentions toward Organic food
The fundamental drivers of sustainable consumer behavior are consumption ideals. This study examines the relationship between consumption values (functional, social, economic, and emotional), attitude toward buying, perceived behavioral control, and the intention to buy organic food by incorporatin...
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2023-06-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/865 |
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