Politainment in the 2024 Indonesian presidential election and positioning in downstream industry
This research explains how Prabowo Gibran’s politainment strategy and their political positioning on downstream industry issues during the 2024 Indonesian presidential election. It further evaluates voter perceptions of Prabowo-Gibran’s politainment strategy and their political positioning on these...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-01-01
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| Series: | Frontiers in Political Science |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpos.2024.1494578/full |
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| author | Bismar Harris Satriawan Anyualatha Haridison Jhon Retei Alfri Sandi Dian Iskandar Purnama Julia Utami Andi Ilmi Utami Irwan Nursaleh Hartaman |
| author_facet | Bismar Harris Satriawan Anyualatha Haridison Jhon Retei Alfri Sandi Dian Iskandar Purnama Julia Utami Andi Ilmi Utami Irwan Nursaleh Hartaman |
| author_sort | Bismar Harris Satriawan |
| collection | DOAJ |
| description | This research explains how Prabowo Gibran’s politainment strategy and their political positioning on downstream industry issues during the 2024 Indonesian presidential election. It further evaluates voter perceptions of Prabowo-Gibran’s politainment strategy and their political positioning on these issues. This study employed a mixed-method approach using a sequential exploratory strategy model. The qualitative approach was carried out using in-depth interviews and documentation techniques, while the quantitative approach was carried out using a survey method. The results indicate that Prabowo-Gibran’s politainment strategy was highly effective in garnering support and increasing their vote share in the 2024 election. The majority of Prabowo–Gibran voters viewed this strategy positively and highlighted its effectiveness in influencing voter decisions. Additionally, the majority of voters expressed agreement and optimism with Prabowo-Gibran’s political positioning in sustainability policies for the downstream industry. These findings offer valuable insights to candidates and political parties by providing guidance on the effective use of politainment and strategic political positioning to influence final voter decisions in general elections. |
| format | Article |
| id | doaj-art-4e105dab0b4d420f8d17c24870c17fd7 |
| institution | Kabale University |
| issn | 2673-3145 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Political Science |
| spelling | doaj-art-4e105dab0b4d420f8d17c24870c17fd72025-01-03T06:46:56ZengFrontiers Media S.A.Frontiers in Political Science2673-31452025-01-01610.3389/fpos.2024.14945781494578Politainment in the 2024 Indonesian presidential election and positioning in downstream industryBismar Harris Satriawan0Anyualatha Haridison1Jhon Retei Alfri Sandi2Dian Iskandar3Purnama Julia Utami4Andi Ilmi Utami Irwan5Nursaleh Hartaman6Ministry of Education, Culture, Research, and Technology, University of Palangka Raya, Palangkaraya, IndonesiaMinistry of Education, Culture, Research, and Technology, University of Palangka Raya, Palangkaraya, IndonesiaMinistry of Education, Culture, Research, and Technology, University of Palangka Raya, Palangkaraya, IndonesiaMinistry of Education, Culture, Research, and Technology, University of Palangka Raya, Palangkaraya, IndonesiaMinistry of Education, Culture, Research, and Technology, University of Palangka Raya, Palangkaraya, IndonesiaMinistry of Education, Culture, Research, and Technology, University of Palangka Raya, Palangkaraya, IndonesiaFaculty of Social and Political Sciences, University of Muhammadiyah Makassar, Makassar, IndonesiaThis research explains how Prabowo Gibran’s politainment strategy and their political positioning on downstream industry issues during the 2024 Indonesian presidential election. It further evaluates voter perceptions of Prabowo-Gibran’s politainment strategy and their political positioning on these issues. This study employed a mixed-method approach using a sequential exploratory strategy model. The qualitative approach was carried out using in-depth interviews and documentation techniques, while the quantitative approach was carried out using a survey method. The results indicate that Prabowo-Gibran’s politainment strategy was highly effective in garnering support and increasing their vote share in the 2024 election. The majority of Prabowo–Gibran voters viewed this strategy positively and highlighted its effectiveness in influencing voter decisions. Additionally, the majority of voters expressed agreement and optimism with Prabowo-Gibran’s political positioning in sustainability policies for the downstream industry. These findings offer valuable insights to candidates and political parties by providing guidance on the effective use of politainment and strategic political positioning to influence final voter decisions in general elections.https://www.frontiersin.org/articles/10.3389/fpos.2024.1494578/fulldownstream industrypolitical entertainmentpositioningPrabowo-Gibranpresidential election |
| spellingShingle | Bismar Harris Satriawan Anyualatha Haridison Jhon Retei Alfri Sandi Dian Iskandar Purnama Julia Utami Andi Ilmi Utami Irwan Nursaleh Hartaman Politainment in the 2024 Indonesian presidential election and positioning in downstream industry Frontiers in Political Science downstream industry political entertainment positioning Prabowo-Gibran presidential election |
| title | Politainment in the 2024 Indonesian presidential election and positioning in downstream industry |
| title_full | Politainment in the 2024 Indonesian presidential election and positioning in downstream industry |
| title_fullStr | Politainment in the 2024 Indonesian presidential election and positioning in downstream industry |
| title_full_unstemmed | Politainment in the 2024 Indonesian presidential election and positioning in downstream industry |
| title_short | Politainment in the 2024 Indonesian presidential election and positioning in downstream industry |
| title_sort | politainment in the 2024 indonesian presidential election and positioning in downstream industry |
| topic | downstream industry political entertainment positioning Prabowo-Gibran presidential election |
| url | https://www.frontiersin.org/articles/10.3389/fpos.2024.1494578/full |
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