Integration of SWOT-AHP Approach for Measuring the Critical Factors of Dairy Supply Chain

Dairy farming is a subsidiary profession of agriculture in India where dairy cooperatives are an important part of rural development. The current study explores the critical factors in the dairy supply chain, and provides an initial decision framework for its implications. The necessary data were co...

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Main Authors: Rahul S. Mor, Arvind Bhardwaj, Sarbjit Singh
Format: Article
Language:English
Published: MDPI AG 2019-02-01
Series:Logistics
Subjects:
Online Access:https://www.mdpi.com/2305-6290/3/1/9
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author Rahul S. Mor
Arvind Bhardwaj
Sarbjit Singh
author_facet Rahul S. Mor
Arvind Bhardwaj
Sarbjit Singh
author_sort Rahul S. Mor
collection DOAJ
description Dairy farming is a subsidiary profession of agriculture in India where dairy cooperatives are an important part of rural development. The current study explores the critical factors in the dairy supply chain, and provides an initial decision framework for its implications. The necessary data were collected from dairy producer members including dairy farmers, executives, and key informants of processing units, to summarize the strengths, weaknesses, opportunities, threats (SWOT) of the milk processing system in India. This includes identifying the objectives of the dairy industry, along with the internal and external critical factors (CFs). SWOT exploration does not offer any investigative basis for evaluating the priorities of CFs, therefore the analytic hierarchy process is applied to define the priorities of identified CFs. The CFs have also been ordered according to relative importance. The findings of this study depict that the SWOT based methodology offers vital sensitivity in assessing the supply chain strategies for the dairy industry.
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spelling doaj-art-4dcb7e8ca3604332abda6058411f63bd2025-08-20T02:52:49ZengMDPI AGLogistics2305-62902019-02-0131910.3390/logistics3010009logistics3010009Integration of SWOT-AHP Approach for Measuring the Critical Factors of Dairy Supply ChainRahul S. Mor0Arvind Bhardwaj1Sarbjit Singh2Department of Food Engineering, National Institute of Food Technology Entrepreneurship & Management, Kundli, Sonepat, Haryana 131028, IndiaDepartment of Industrial & Production Engineering, National Institute of Technology, Jalandhar 144011, IndiaDepartment of Industrial & Production Engineering, National Institute of Technology, Jalandhar 144011, IndiaDairy farming is a subsidiary profession of agriculture in India where dairy cooperatives are an important part of rural development. The current study explores the critical factors in the dairy supply chain, and provides an initial decision framework for its implications. The necessary data were collected from dairy producer members including dairy farmers, executives, and key informants of processing units, to summarize the strengths, weaknesses, opportunities, threats (SWOT) of the milk processing system in India. This includes identifying the objectives of the dairy industry, along with the internal and external critical factors (CFs). SWOT exploration does not offer any investigative basis for evaluating the priorities of CFs, therefore the analytic hierarchy process is applied to define the priorities of identified CFs. The CFs have also been ordered according to relative importance. The findings of this study depict that the SWOT based methodology offers vital sensitivity in assessing the supply chain strategies for the dairy industry.https://www.mdpi.com/2305-6290/3/1/9dairy industrySWOT analysisanalytic hierarchy process (AHP), critical factorsmultiple criteria decision makingsupply chain
spellingShingle Rahul S. Mor
Arvind Bhardwaj
Sarbjit Singh
Integration of SWOT-AHP Approach for Measuring the Critical Factors of Dairy Supply Chain
Logistics
dairy industry
SWOT analysis
analytic hierarchy process (AHP), critical factors
multiple criteria decision making
supply chain
title Integration of SWOT-AHP Approach for Measuring the Critical Factors of Dairy Supply Chain
title_full Integration of SWOT-AHP Approach for Measuring the Critical Factors of Dairy Supply Chain
title_fullStr Integration of SWOT-AHP Approach for Measuring the Critical Factors of Dairy Supply Chain
title_full_unstemmed Integration of SWOT-AHP Approach for Measuring the Critical Factors of Dairy Supply Chain
title_short Integration of SWOT-AHP Approach for Measuring the Critical Factors of Dairy Supply Chain
title_sort integration of swot ahp approach for measuring the critical factors of dairy supply chain
topic dairy industry
SWOT analysis
analytic hierarchy process (AHP), critical factors
multiple criteria decision making
supply chain
url https://www.mdpi.com/2305-6290/3/1/9
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