THE IMPACT OF INFORMATION POLLUTION IN THE POULTRY SECTOR ON CONSUMERS: THE CASE OF TURKEY

The poultry sector provides numerous benefits in the social, economic, and health domains, but is currently facing a major issue: information pollution. It is among the sectors most affected by information pollution globally, a phenomenon fueled by the rapid advancement of communication technologies...

Full description

Saved in:
Bibliographic Details
Main Authors: Berkay KESKIN, Erdoğan GUNES
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2023-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.23_3/Art48.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850220959188910080
author Berkay KESKIN
Erdoğan GUNES
author_facet Berkay KESKIN
Erdoğan GUNES
author_sort Berkay KESKIN
collection DOAJ
description The poultry sector provides numerous benefits in the social, economic, and health domains, but is currently facing a major issue: information pollution. It is among the sectors most affected by information pollution globally, a phenomenon fueled by the rapid advancement of communication technologies. Information pollution has become a major challenge of our time, causing harm to the consumer market through its negative impact on consumer perceptions and behaviors. Turkey is an interesting case for studying the impact of information pollution on poultry consumers, as it is among the top 10 countries in poultry production and exports, and experiences intense information pollution in the sector. The primary objective of this study is to examine the impact of information pollution on Turkish poultry consumers and to explore potential solutions to this problem. The study surveyed 384 consumers from Ankara and İzmir and found that consumer perceptions and views of poultry differ significantly from those of the producer companies and the Turkish Ministry of Agriculture and Forestry. A significant proportion of respondents reported reducing their poultry consumption after hearing negative news. The groups most likely to reduce their consumption are women, housewives, and people over the age of 55. Given its significant and serious impact on consumers, efforts must be made to address this issue.
format Article
id doaj-art-4dc7d5ed427346c985a0d0ef63801f16
institution OA Journals
issn 2284-7995
2285-3952
language English
publishDate 2023-01-01
publisher University of Agricultural Sciences and Veterinary Medicine, Bucharest
record_format Article
series Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
spelling doaj-art-4dc7d5ed427346c985a0d0ef63801f162025-08-20T02:06:51ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522023-01-01233449462626THE IMPACT OF INFORMATION POLLUTION IN THE POULTRY SECTOR ON CONSUMERS: THE CASE OF TURKEYBerkay KESKINErdoğan GUNESThe poultry sector provides numerous benefits in the social, economic, and health domains, but is currently facing a major issue: information pollution. It is among the sectors most affected by information pollution globally, a phenomenon fueled by the rapid advancement of communication technologies. Information pollution has become a major challenge of our time, causing harm to the consumer market through its negative impact on consumer perceptions and behaviors. Turkey is an interesting case for studying the impact of information pollution on poultry consumers, as it is among the top 10 countries in poultry production and exports, and experiences intense information pollution in the sector. The primary objective of this study is to examine the impact of information pollution on Turkish poultry consumers and to explore potential solutions to this problem. The study surveyed 384 consumers from Ankara and İzmir and found that consumer perceptions and views of poultry differ significantly from those of the producer companies and the Turkish Ministry of Agriculture and Forestry. A significant proportion of respondents reported reducing their poultry consumption after hearing negative news. The groups most likely to reduce their consumption are women, housewives, and people over the age of 55. Given its significant and serious impact on consumers, efforts must be made to address this issue.https://managementjournal.usamv.ro/pdf/vol.23_3/Art48.pdf
spellingShingle Berkay KESKIN
Erdoğan GUNES
THE IMPACT OF INFORMATION POLLUTION IN THE POULTRY SECTOR ON CONSUMERS: THE CASE OF TURKEY
Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
title THE IMPACT OF INFORMATION POLLUTION IN THE POULTRY SECTOR ON CONSUMERS: THE CASE OF TURKEY
title_full THE IMPACT OF INFORMATION POLLUTION IN THE POULTRY SECTOR ON CONSUMERS: THE CASE OF TURKEY
title_fullStr THE IMPACT OF INFORMATION POLLUTION IN THE POULTRY SECTOR ON CONSUMERS: THE CASE OF TURKEY
title_full_unstemmed THE IMPACT OF INFORMATION POLLUTION IN THE POULTRY SECTOR ON CONSUMERS: THE CASE OF TURKEY
title_short THE IMPACT OF INFORMATION POLLUTION IN THE POULTRY SECTOR ON CONSUMERS: THE CASE OF TURKEY
title_sort impact of information pollution in the poultry sector on consumers the case of turkey
url https://managementjournal.usamv.ro/pdf/vol.23_3/Art48.pdf
work_keys_str_mv AT berkaykeskin theimpactofinformationpollutioninthepoultrysectoronconsumersthecaseofturkey
AT erdogangunes theimpactofinformationpollutioninthepoultrysectoronconsumersthecaseofturkey
AT berkaykeskin impactofinformationpollutioninthepoultrysectoronconsumersthecaseofturkey
AT erdogangunes impactofinformationpollutioninthepoultrysectoronconsumersthecaseofturkey