Decoding underperformance of entrepreneurship at the bottom of the pyramid: a literature review of the field
Purpose – Driving economic development at the bottom of the pyramid (BOP) is an enduring global challenge. While the market-based approach places hope on entrepreneurship as a major impetus to drive the underdeveloped economy, the performance of entrepreneurial businesses and their impact on poverty...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2023-11-01
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| Series: | New England Journal of Entrepreneurship |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-10-2022-0093/full/pdf |
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| _version_ | 1850247540604141568 |
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| author | Amber Y. Chang Yalan Xu |
| author_facet | Amber Y. Chang Yalan Xu |
| author_sort | Amber Y. Chang |
| collection | DOAJ |
| description | Purpose – Driving economic development at the bottom of the pyramid (BOP) is an enduring global challenge. While the market-based approach places hope on entrepreneurship as a major impetus to drive the underdeveloped economy, the performance of entrepreneurial businesses and their impact on poverty reduction are sometimes below expectations. This paper seeks to examine the factors that may be hindering entrepreneurship within the BOP context. This paper presents preliminary answers and provides research suggestions related to this question. Design/methodology/approach – In order to identify the reasons behind the underperformance of entrepreneurship at the BOP, a comprehensive literature review was conducted to see what is already known about this puzzle. Findings – By reviewing extant literature, four clusters of factors were found to shape entrepreneurial activities at BOP: (1) Individual-level factors may be restraining entrepreneurial activities within BOP context, (2) gender inequality at BOP is hindering female entrepreneurship, (3) insufficient institutional support is holding back entrepreneurial activities in BOP and (4) business development initiatives are making multi-faceted impacts on entrepreneurial activities in BOP. Originality/value – This paper contributes to theory in that it is the first comprehensive review of literature on constraints of entrepreneurship in the context of BOP. In investigating influential factors of entrepreneurial success in the BOP context, the authors recognize four major influential forces that are shaping entrepreneurial processes at the bottom of the pyramid and further propose three directions of future research that are worthy for further exploration. |
| format | Article |
| id | doaj-art-4d91854c469141a380e3aaa53ee0b142 |
| institution | OA Journals |
| issn | 1550-333X 2574-8904 |
| language | English |
| publishDate | 2023-11-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | New England Journal of Entrepreneurship |
| spelling | doaj-art-4d91854c469141a380e3aaa53ee0b1422025-08-20T01:58:55ZengEmerald PublishingNew England Journal of Entrepreneurship1550-333X2574-89042023-11-012628810610.1108/NEJE-10-2022-0093Decoding underperformance of entrepreneurship at the bottom of the pyramid: a literature review of the fieldAmber Y. Chang0Yalan Xu1BNU-HKBU United International College, Zhuhai, ChinaSouth China University of Technology, Guangzhou, ChinaPurpose – Driving economic development at the bottom of the pyramid (BOP) is an enduring global challenge. While the market-based approach places hope on entrepreneurship as a major impetus to drive the underdeveloped economy, the performance of entrepreneurial businesses and their impact on poverty reduction are sometimes below expectations. This paper seeks to examine the factors that may be hindering entrepreneurship within the BOP context. This paper presents preliminary answers and provides research suggestions related to this question. Design/methodology/approach – In order to identify the reasons behind the underperformance of entrepreneurship at the BOP, a comprehensive literature review was conducted to see what is already known about this puzzle. Findings – By reviewing extant literature, four clusters of factors were found to shape entrepreneurial activities at BOP: (1) Individual-level factors may be restraining entrepreneurial activities within BOP context, (2) gender inequality at BOP is hindering female entrepreneurship, (3) insufficient institutional support is holding back entrepreneurial activities in BOP and (4) business development initiatives are making multi-faceted impacts on entrepreneurial activities in BOP. Originality/value – This paper contributes to theory in that it is the first comprehensive review of literature on constraints of entrepreneurship in the context of BOP. In investigating influential factors of entrepreneurial success in the BOP context, the authors recognize four major influential forces that are shaping entrepreneurial processes at the bottom of the pyramid and further propose three directions of future research that are worthy for further exploration.https://www.emerald.com/insight/content/doi/10.1108/NEJE-10-2022-0093/full/pdfBottom of the pyramidEconomic developmentEntrepreneurshipInstitutional environmentsGender gaps |
| spellingShingle | Amber Y. Chang Yalan Xu Decoding underperformance of entrepreneurship at the bottom of the pyramid: a literature review of the field New England Journal of Entrepreneurship Bottom of the pyramid Economic development Entrepreneurship Institutional environments Gender gaps |
| title | Decoding underperformance of entrepreneurship at the bottom of the pyramid: a literature review of the field |
| title_full | Decoding underperformance of entrepreneurship at the bottom of the pyramid: a literature review of the field |
| title_fullStr | Decoding underperformance of entrepreneurship at the bottom of the pyramid: a literature review of the field |
| title_full_unstemmed | Decoding underperformance of entrepreneurship at the bottom of the pyramid: a literature review of the field |
| title_short | Decoding underperformance of entrepreneurship at the bottom of the pyramid: a literature review of the field |
| title_sort | decoding underperformance of entrepreneurship at the bottom of the pyramid a literature review of the field |
| topic | Bottom of the pyramid Economic development Entrepreneurship Institutional environments Gender gaps |
| url | https://www.emerald.com/insight/content/doi/10.1108/NEJE-10-2022-0093/full/pdf |
| work_keys_str_mv | AT amberychang decodingunderperformanceofentrepreneurshipatthebottomofthepyramidaliteraturereviewofthefield AT yalanxu decodingunderperformanceofentrepreneurshipatthebottomofthepyramidaliteraturereviewofthefield |