Strengthening Brand Image through Integrated Marketing Communication: A Case Study of Sekolah Kak Seto's Approach to Educational Service Marketing
Introduction: This study aims to analyze the marketing communication strategies implemented by Sekolah Kak Seto in an effort to enhance the institution's brand image. The research is motivated by the growing importance of integrated marketing communication in shaping a positive public percepti...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Yudharta Pasuruan
2025-07-01
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| Series: | Sketsa Bisnis |
| Subjects: | |
| Online Access: | https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/4741 |
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