Conspicuous Consumption and its Relation to Brand Consciousness, Status Consumption and Self-Expression
This paper presents and discusses the results of an empirical research whose objective was to discuss the relationship between the concepts of conspicuous consumption, status consumption and self-expression. For this, we have used the model proposed by Mann and Sahni (2015), which suggests the exi...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2019-01-01
|
| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123062260002 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
