Complexity Dynamic Character Analysis of Retailers Based on the Share of Stochastic Demand and Service

Apart from the price fluctuation, the retailers’ service level becomes another key factor that affects the market demand. This paper depicts a modified price and demand game model based on the stochastic demand and the retailer’s service level which influences the market demand decided by customers’...

Full description

Saved in:
Bibliographic Details
Main Authors: Junhai Ma, Weiya Di, Hao Ren
Format: Article
Language:English
Published: Wiley 2017-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2017/1382689
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832556248240750592
author Junhai Ma
Weiya Di
Hao Ren
author_facet Junhai Ma
Weiya Di
Hao Ren
author_sort Junhai Ma
collection DOAJ
description Apart from the price fluctuation, the retailers’ service level becomes another key factor that affects the market demand. This paper depicts a modified price and demand game model based on the stochastic demand and the retailer’s service level which influences the market demand decided by customers’ preference, while the market demand is stochastic in this model. We explore how the price adjustment speed affects the stability of the supply chain system with respect to service level and stochastic demand. The dynamic behavior of the system is researched by simulation and the stability domain and the bifurcation phenomenon are shown clearly. The largest Lyapunov exponent and the chaotic attractor are also given to confirm the chaotic characteristic of the system. The simulation results indicate that relatively small price adjustment speed may maintain the system at stable state. With the price adjustment speed gradually increasing, the price system gets unstable and finally becomes chaotic. This chaotic phenomenon will perturb the product market and this phenomenon should be controlled to keep the system stay in the stable region. So the chaos control is done and the chaos can be controlled completely. The conclusion makes significant contribution to the system referring to the price fluctuation based on the service level and stochastic demand.
format Article
id doaj-art-4d312a86b31642cc93a575e1324f2e97
institution Kabale University
issn 1076-2787
1099-0526
language English
publishDate 2017-01-01
publisher Wiley
record_format Article
series Complexity
spelling doaj-art-4d312a86b31642cc93a575e1324f2e972025-02-03T05:45:58ZengWileyComplexity1076-27871099-05262017-01-01201710.1155/2017/13826891382689Complexity Dynamic Character Analysis of Retailers Based on the Share of Stochastic Demand and ServiceJunhai Ma0Weiya Di1Hao Ren2College of Management and Economics, Tianjin University, Tianjin 300072, ChinaCollege of Management and Economics, Tianjin University, Tianjin 300072, ChinaCollege of Management and Economics, Tianjin University, Tianjin 300072, ChinaApart from the price fluctuation, the retailers’ service level becomes another key factor that affects the market demand. This paper depicts a modified price and demand game model based on the stochastic demand and the retailer’s service level which influences the market demand decided by customers’ preference, while the market demand is stochastic in this model. We explore how the price adjustment speed affects the stability of the supply chain system with respect to service level and stochastic demand. The dynamic behavior of the system is researched by simulation and the stability domain and the bifurcation phenomenon are shown clearly. The largest Lyapunov exponent and the chaotic attractor are also given to confirm the chaotic characteristic of the system. The simulation results indicate that relatively small price adjustment speed may maintain the system at stable state. With the price adjustment speed gradually increasing, the price system gets unstable and finally becomes chaotic. This chaotic phenomenon will perturb the product market and this phenomenon should be controlled to keep the system stay in the stable region. So the chaos control is done and the chaos can be controlled completely. The conclusion makes significant contribution to the system referring to the price fluctuation based on the service level and stochastic demand.http://dx.doi.org/10.1155/2017/1382689
spellingShingle Junhai Ma
Weiya Di
Hao Ren
Complexity Dynamic Character Analysis of Retailers Based on the Share of Stochastic Demand and Service
Complexity
title Complexity Dynamic Character Analysis of Retailers Based on the Share of Stochastic Demand and Service
title_full Complexity Dynamic Character Analysis of Retailers Based on the Share of Stochastic Demand and Service
title_fullStr Complexity Dynamic Character Analysis of Retailers Based on the Share of Stochastic Demand and Service
title_full_unstemmed Complexity Dynamic Character Analysis of Retailers Based on the Share of Stochastic Demand and Service
title_short Complexity Dynamic Character Analysis of Retailers Based on the Share of Stochastic Demand and Service
title_sort complexity dynamic character analysis of retailers based on the share of stochastic demand and service
url http://dx.doi.org/10.1155/2017/1382689
work_keys_str_mv AT junhaima complexitydynamiccharacteranalysisofretailersbasedontheshareofstochasticdemandandservice
AT weiyadi complexitydynamiccharacteranalysisofretailersbasedontheshareofstochasticdemandandservice
AT haoren complexitydynamiccharacteranalysisofretailersbasedontheshareofstochasticdemandandservice