When all goes as planned: a case study of Hajj and the best crisis communication strategies for practitioners planning mega-events
Abstract This case study examined how the Kingdom of Saudi Arabia (KSA) managed the 2018 Hajj season, one of the largest worldwide gatherings, to identify prominent communication strategies utilised in a large event. The two-way symmetrical communication and the renewal discourse theory served as th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2024-11-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-024-04108-9 |
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