Development of an organizational and economic mechanism for the implementation of a product selection recommendation system
The study includes an analysis of existing problems that arise in the process of choosing a product, including complex technical devices. Based on the analysis, the paper proposes an organizational and economic mechanism that allows for the introduction of a recommendation system into the activities...
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| Format: | Article |
| Language: | English |
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Ural State University of Economics
2025-01-01
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| Series: | Цифровые модели и решения |
| Subjects: | |
| Online Access: | http://usue-journal.ru/en/issues-2024/70-anglijskij-yazyk/tsmiren/11/523-development-of-an-organizational-and-economic-mechanism-for-the-implementation-of-a-product-selection-recommendation-system |
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| _version_ | 1841556349563961344 |
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| author | B.V. Kosogovskii |
| author_facet | B.V. Kosogovskii |
| author_sort | B.V. Kosogovskii |
| collection | DOAJ |
| description | The study includes an analysis of existing problems that arise in the process of choosing a product, including complex technical devices. Based on the analysis, the paper proposes an organizational and economic mechanism that allows for the introduction of a recommendation system into the activities of an online store, which simplifies the process of choosing a product for the user. This tool will provide the organization with a competitive advantage and will increase website traffic, sales conversion and customer loyalty, which is especially relevant given the growing competition in online trading. |
| format | Article |
| id | doaj-art-4cc7052cd1314d32a552594ee6c86a4a |
| institution | Kabale University |
| issn | 2949-477X 2782-4934 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Ural State University of Economics |
| record_format | Article |
| series | Цифровые модели и решения |
| spelling | doaj-art-4cc7052cd1314d32a552594ee6c86a4a2025-01-07T09:10:04ZengUral State University of EconomicsЦифровые модели и решения2949-477X2782-49342025-01-0134697810.29141/2949-477X-2024-3-4-4Development of an organizational and economic mechanism for the implementation of a product selection recommendation systemB.V. Kosogovskii 0Donetsk State University, Donetsk, Russian FederationThe study includes an analysis of existing problems that arise in the process of choosing a product, including complex technical devices. Based on the analysis, the paper proposes an organizational and economic mechanism that allows for the introduction of a recommendation system into the activities of an online store, which simplifies the process of choosing a product for the user. This tool will provide the organization with a competitive advantage and will increase website traffic, sales conversion and customer loyalty, which is especially relevant given the growing competition in online trading.http://usue-journal.ru/en/issues-2024/70-anglijskij-yazyk/tsmiren/11/523-development-of-an-organizational-and-economic-mechanism-for-the-implementation-of-a-product-selection-recommendation-systeme-commerceonline storerecommendation systembig dataneural networksmulti-criteria optimization |
| spellingShingle | B.V. Kosogovskii Development of an organizational and economic mechanism for the implementation of a product selection recommendation system Цифровые модели и решения e-commerce online store recommendation system big data neural networks multi-criteria optimization |
| title | Development of an organizational and economic mechanism for the implementation of a product selection recommendation system |
| title_full | Development of an organizational and economic mechanism for the implementation of a product selection recommendation system |
| title_fullStr | Development of an organizational and economic mechanism for the implementation of a product selection recommendation system |
| title_full_unstemmed | Development of an organizational and economic mechanism for the implementation of a product selection recommendation system |
| title_short | Development of an organizational and economic mechanism for the implementation of a product selection recommendation system |
| title_sort | development of an organizational and economic mechanism for the implementation of a product selection recommendation system |
| topic | e-commerce online store recommendation system big data neural networks multi-criteria optimization |
| url | http://usue-journal.ru/en/issues-2024/70-anglijskij-yazyk/tsmiren/11/523-development-of-an-organizational-and-economic-mechanism-for-the-implementation-of-a-product-selection-recommendation-system |
| work_keys_str_mv | AT bvkosogovskii developmentofanorganizationalandeconomicmechanismfortheimplementationofaproductselectionrecommendationsystem |