AGE OF MASS CUSTOMIZATION IN CONTEMPORARY ECONOMY
The paper discusses the main organizational, economic and administrative objectives the enterprises face during the era of mass customization within the framework of modern global transformation. Methodological foundations, advantages, conditions of application, opportunities and tools of mass custo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
MIREA - Russian Technological University
2016-02-01
|
| Series: | Российский технологический журнал |
| Subjects: | |
| Online Access: | https://www.rtj-mirea.ru/jour/article/view/9 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The paper discusses the main organizational, economic and administrative objectives the enterprises face during the era of mass customization within the framework of modern global transformation. Methodological foundations, advantages, conditions of application, opportunities and tools of mass customization are analyzed. The present work offers a development agenda for enterprises based on the concept of mass customization. |
|---|---|
| ISSN: | 2782-3210 2500-316X |