Relationship marketing: old wine in a new bottle?

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Bibliographic Details
Main Author: Carlos Brito
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2011-03-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3892/im_en_2011_01_C.Brito.pdf
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author Carlos Brito
author_facet Carlos Brito
author_sort Carlos Brito
collection DOAJ
format Article
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institution OA Journals
issn 1814-2427
1816-6326
language English
publishDate 2011-03-01
publisher LLC "CPC "Business Perspectives"
record_format Article
series Innovative Marketing
spelling doaj-art-4c617d9e5ae447dfb1544ff428a03fa32025-08-20T02:25:48ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262011-03-01713892Relationship marketing: old wine in a new bottle?Carlos Britohttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3892/im_en_2011_01_C.Brito.pdf
spellingShingle Carlos Brito
Relationship marketing: old wine in a new bottle?
Innovative Marketing
title Relationship marketing: old wine in a new bottle?
title_full Relationship marketing: old wine in a new bottle?
title_fullStr Relationship marketing: old wine in a new bottle?
title_full_unstemmed Relationship marketing: old wine in a new bottle?
title_short Relationship marketing: old wine in a new bottle?
title_sort relationship marketing old wine in a new bottle
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3892/im_en_2011_01_C.Brito.pdf
work_keys_str_mv AT carlosbrito relationshipmarketingoldwineinanewbottle