Factors Affecting Food Choices of Millennials: How they Decide What to Eat?
Millennials, who are also known as generation Y, constitute an important group of consumers for the tourism and hospitality industry. Hence, the purpose of this study is to understand which factors affect their food choices and whether these factors show any difference for demographic variables. A q...
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| Format: | Article |
| Language: | English |
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Istanbul University Press
2020-06-01
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| Series: | Journal of Tourismology |
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| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B932C29E61574603AF8B44D085F43B7A |
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| _version_ | 1849313898924081152 |
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| author | Zehra Dilistan Shipman |
| author_facet | Zehra Dilistan Shipman |
| author_sort | Zehra Dilistan Shipman |
| collection | DOAJ |
| description | Millennials, who are also known as generation Y, constitute an important group of consumers for the tourism and hospitality industry. Hence, the purpose of this study is to understand which factors affect their food choices and whether these factors show any difference for demographic variables. A quantitative research design using exploratory factor analysis is employed to understand the different dimensions of food choice behavior of millennials. The findings of the study have explored six factors that guide the food purchase of generation Y. In addition, the relative importance of each factor has provided a better understanding of the role of each dimension. Therefore, this study provides implications about how to address the demands of a generation, which could be considered a unique target market for the hospitality industry. |
| format | Article |
| id | doaj-art-4c2a5151f61f482db80abfaaab0938c2 |
| institution | Kabale University |
| issn | 2459-1939 |
| language | English |
| publishDate | 2020-06-01 |
| publisher | Istanbul University Press |
| record_format | Article |
| series | Journal of Tourismology |
| spelling | doaj-art-4c2a5151f61f482db80abfaaab0938c22025-08-20T03:52:38ZengIstanbul University PressJournal of Tourismology2459-19392020-06-0161496210.26650/jot.2020.6.1.0036123456Factors Affecting Food Choices of Millennials: How they Decide What to Eat?Zehra Dilistan Shipman0https://orcid.org/0000-0001-9829-960Xİstanbul Bilgi Üniversitesi, İstanbul, TürkiyeMillennials, who are also known as generation Y, constitute an important group of consumers for the tourism and hospitality industry. Hence, the purpose of this study is to understand which factors affect their food choices and whether these factors show any difference for demographic variables. A quantitative research design using exploratory factor analysis is employed to understand the different dimensions of food choice behavior of millennials. The findings of the study have explored six factors that guide the food purchase of generation Y. In addition, the relative importance of each factor has provided a better understanding of the role of each dimension. Therefore, this study provides implications about how to address the demands of a generation, which could be considered a unique target market for the hospitality industry.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B932C29E61574603AF8B44D085F43B7Amillennialsfood purchaserestaurant industry |
| spellingShingle | Zehra Dilistan Shipman Factors Affecting Food Choices of Millennials: How they Decide What to Eat? Journal of Tourismology millennials food purchase restaurant industry |
| title | Factors Affecting Food Choices of Millennials: How they Decide What to Eat? |
| title_full | Factors Affecting Food Choices of Millennials: How they Decide What to Eat? |
| title_fullStr | Factors Affecting Food Choices of Millennials: How they Decide What to Eat? |
| title_full_unstemmed | Factors Affecting Food Choices of Millennials: How they Decide What to Eat? |
| title_short | Factors Affecting Food Choices of Millennials: How they Decide What to Eat? |
| title_sort | factors affecting food choices of millennials how they decide what to eat |
| topic | millennials food purchase restaurant industry |
| url | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B932C29E61574603AF8B44D085F43B7A |
| work_keys_str_mv | AT zehradilistanshipman factorsaffectingfoodchoicesofmillennialshowtheydecidewhattoeat |