Corporate Social Responsibility as part of Public Relations and firm development

The paper deals with Corporate Social Responsibility (CSR) as a part of Public Relation and firm development. We choose one of the most famous fast food all over the world, which is McDonalds company for our research purposes on Corporate Social Responsibility in business firm. The main objective of...

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Bibliographic Details
Main Author: Zuzana Lušňáková
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2011-06-01
Series:Polityki Europejskie, Finanse i Marketing
Online Access:https://pefim.sggw.edu.pl/article/view/1509
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