Corporate Social Responsibility as part of Public Relations and firm development
The paper deals with Corporate Social Responsibility (CSR) as a part of Public Relation and firm development. We choose one of the most famous fast food all over the world, which is McDonalds company for our research purposes on Corporate Social Responsibility in business firm. The main objective of...
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Main Author: | Zuzana Lušňáková |
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Format: | Article |
Language: | English |
Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2011-06-01
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Series: | Polityki Europejskie, Finanse i Marketing |
Online Access: | https://pefim.sggw.edu.pl/article/view/1509 |
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