Demographic Factors Influencing Consumer Preferences of Seafood Consumption: Central Anatolia Region

This study was carried out in order to analyze seafood consumption level of consumers in Central Anatolia Region (Province Ankara) and their consumption behavior. Proportional sampling method was used in determining sample size and sample size was determined as 167. Data were collected from randomly...

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Main Authors: Osman Orkan Özer, Gonca Gül Yavuz, Umut Gül
Format: Article
Language:English
Published: Hasan Eleroğlu 2016-05-01
Series:Turkish Journal of Agriculture: Food Science and Technology
Subjects:
Online Access:http://www.agrifoodscience.com/index.php/TURJAF/article/view/607
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author Osman Orkan Özer
Gonca Gül Yavuz
Umut Gül
author_facet Osman Orkan Özer
Gonca Gül Yavuz
Umut Gül
author_sort Osman Orkan Özer
collection DOAJ
description This study was carried out in order to analyze seafood consumption level of consumers in Central Anatolia Region (Province Ankara) and their consumption behavior. Proportional sampling method was used in determining sample size and sample size was determined as 167. Data were collected from randomly chosen individuals with face-to-face interviews. As a result of study, in order to determine possible effects of socio-economic properties of consumers on seafood consumption, CHAID analysis which is one of the decision tree analyses was used. According to the results of analysis; it can be said that dependent variables of income, education and age have effect on attitude and behavior of consumers while gender have no effect on consumption behaviors.
format Article
id doaj-art-4baff5b64339490ea5c155ae9acf42c1
institution OA Journals
issn 2148-127X
language English
publishDate 2016-05-01
publisher Hasan Eleroğlu
record_format Article
series Turkish Journal of Agriculture: Food Science and Technology
spelling doaj-art-4baff5b64339490ea5c155ae9acf42c12025-08-20T01:56:28ZengHasan EleroğluTurkish Journal of Agriculture: Food Science and Technology2148-127X2016-05-014535636410.24925/turjaf.v4i5.356-364.607313Demographic Factors Influencing Consumer Preferences of Seafood Consumption: Central Anatolia RegionOsman Orkan Özer0Gonca Gül Yavuz1Umut Gül2Adnan Menderes Üniversitesi, Ziraat Fakültesi, Tarım Ekonomisi Bölümü, 09100 AydınT.C. Gıda, Tarım ve Hayvancılık Bakanlığı, Tarımsal Ekonomi ve Politika Geliştirme Enstitüsü Müdürlüğü, 06800 AnkaraT.C. Gıda, Tarım ve Hayvancılık Bakanlığı, Tarımsal Ekonomi ve Politika Geliştirme Enstitüsü Müdürlüğü, 06800 AnkaraThis study was carried out in order to analyze seafood consumption level of consumers in Central Anatolia Region (Province Ankara) and their consumption behavior. Proportional sampling method was used in determining sample size and sample size was determined as 167. Data were collected from randomly chosen individuals with face-to-face interviews. As a result of study, in order to determine possible effects of socio-economic properties of consumers on seafood consumption, CHAID analysis which is one of the decision tree analyses was used. According to the results of analysis; it can be said that dependent variables of income, education and age have effect on attitude and behavior of consumers while gender have no effect on consumption behaviors.http://www.agrifoodscience.com/index.php/TURJAF/article/view/607Su ürünleriBalık etiTüketici tercihleriKarar ağacıCHAID analizi
spellingShingle Osman Orkan Özer
Gonca Gül Yavuz
Umut Gül
Demographic Factors Influencing Consumer Preferences of Seafood Consumption: Central Anatolia Region
Turkish Journal of Agriculture: Food Science and Technology
Su ürünleri
Balık eti
Tüketici tercihleri
Karar ağacı
CHAID analizi
title Demographic Factors Influencing Consumer Preferences of Seafood Consumption: Central Anatolia Region
title_full Demographic Factors Influencing Consumer Preferences of Seafood Consumption: Central Anatolia Region
title_fullStr Demographic Factors Influencing Consumer Preferences of Seafood Consumption: Central Anatolia Region
title_full_unstemmed Demographic Factors Influencing Consumer Preferences of Seafood Consumption: Central Anatolia Region
title_short Demographic Factors Influencing Consumer Preferences of Seafood Consumption: Central Anatolia Region
title_sort demographic factors influencing consumer preferences of seafood consumption central anatolia region
topic Su ürünleri
Balık eti
Tüketici tercihleri
Karar ağacı
CHAID analizi
url http://www.agrifoodscience.com/index.php/TURJAF/article/view/607
work_keys_str_mv AT osmanorkanozer demographicfactorsinfluencingconsumerpreferencesofseafoodconsumptioncentralanatoliaregion
AT goncagulyavuz demographicfactorsinfluencingconsumerpreferencesofseafoodconsumptioncentralanatoliaregion
AT umutgul demographicfactorsinfluencingconsumerpreferencesofseafoodconsumptioncentralanatoliaregion