Production Decision and Coordination Mechanism of Socially Responsible Closed-Loop Supply Chain

Corporate social responsibility (CSR) has a significant impact on the operation of enterprises. This study analyzes the production and coordination decisions of closed-loop supply chain (CLSC) by establishing two assumptions of endogenous and exogenous CSR. The results reveal that, for ordinary cons...

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Main Authors: Xiaofeng Long, Jiali Ge, Tong Shu, Chunxia Liu
Format: Article
Language:English
Published: Wiley 2020-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2020/9095215
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author Xiaofeng Long
Jiali Ge
Tong Shu
Chunxia Liu
author_facet Xiaofeng Long
Jiali Ge
Tong Shu
Chunxia Liu
author_sort Xiaofeng Long
collection DOAJ
description Corporate social responsibility (CSR) has a significant impact on the operation of enterprises. This study analyzes the production and coordination decisions of closed-loop supply chain (CLSC) by establishing two assumptions of endogenous and exogenous CSR. The results reveal that, for ordinary consumers, CSR is quantified as the parameter of consumer surplus, which has an impact on the patent licensing fee, revenue-sharing ratio, and so on, and which not only increases the sales quantity in CLSC but also creates more value for the manufacturer and the retailer. Considering endogenous CSR, the study found that the manufacturer’s CSR level and the manufacturer’s and the retailer’s profits both increase with the proportion of CSR-sensitive consumers. In the endogenous model, the manufacturer sets a higher wholesale price and lower patent licensing fee than in the exogenous model. Perfect coordination in the two models can be achieved by setting a revenue-sharing ratio related to wholesale price and patent licensing fee. In practice, improving the social responsibility consciousness of consumers and raising enterprises’ CSR level can achieve a win-win situation for revenues and social welfare.
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publishDate 2020-01-01
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spelling doaj-art-4ba14165dfc540a5a1378048adb0bcf52025-02-03T06:05:16ZengWileyComplexity1076-27871099-05262020-01-01202010.1155/2020/90952159095215Production Decision and Coordination Mechanism of Socially Responsible Closed-Loop Supply ChainXiaofeng Long0Jiali Ge1Tong Shu2Chunxia Liu3Department of Business Administration, Hunan University of Finance and Economics, Changsha, Hunan 410205, ChinaSchool of Business Administration, Hunan University, Changsha 410082, ChinaSchool of Business Administration, Hunan University, Changsha 410082, ChinaDepartment of Business Administration, Hunan University of Finance and Economics, Changsha, Hunan 410205, ChinaCorporate social responsibility (CSR) has a significant impact on the operation of enterprises. This study analyzes the production and coordination decisions of closed-loop supply chain (CLSC) by establishing two assumptions of endogenous and exogenous CSR. The results reveal that, for ordinary consumers, CSR is quantified as the parameter of consumer surplus, which has an impact on the patent licensing fee, revenue-sharing ratio, and so on, and which not only increases the sales quantity in CLSC but also creates more value for the manufacturer and the retailer. Considering endogenous CSR, the study found that the manufacturer’s CSR level and the manufacturer’s and the retailer’s profits both increase with the proportion of CSR-sensitive consumers. In the endogenous model, the manufacturer sets a higher wholesale price and lower patent licensing fee than in the exogenous model. Perfect coordination in the two models can be achieved by setting a revenue-sharing ratio related to wholesale price and patent licensing fee. In practice, improving the social responsibility consciousness of consumers and raising enterprises’ CSR level can achieve a win-win situation for revenues and social welfare.http://dx.doi.org/10.1155/2020/9095215
spellingShingle Xiaofeng Long
Jiali Ge
Tong Shu
Chunxia Liu
Production Decision and Coordination Mechanism of Socially Responsible Closed-Loop Supply Chain
Complexity
title Production Decision and Coordination Mechanism of Socially Responsible Closed-Loop Supply Chain
title_full Production Decision and Coordination Mechanism of Socially Responsible Closed-Loop Supply Chain
title_fullStr Production Decision and Coordination Mechanism of Socially Responsible Closed-Loop Supply Chain
title_full_unstemmed Production Decision and Coordination Mechanism of Socially Responsible Closed-Loop Supply Chain
title_short Production Decision and Coordination Mechanism of Socially Responsible Closed-Loop Supply Chain
title_sort production decision and coordination mechanism of socially responsible closed loop supply chain
url http://dx.doi.org/10.1155/2020/9095215
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AT chunxialiu productiondecisionandcoordinationmechanismofsociallyresponsibleclosedloopsupplychain