MARKETING RESEARCH IN THE FIELD OF PUBLIC ADMINISTRATION

MARKETING RESEARCH IN THE FIELD OF PUBLIC ADMINISTRATION

The article defines the peculiarities of marketing research in the field of public administration. The purpose of the study is to justify the relevance and expediency of using marketing tools in the field of public administration to increase the effectiveness of the activities of state bodies and th...

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Bibliographic Details
Main Authors: Viktor Sychenko, Olha Kudyrko
Format: Article
Language:English
Published: Petro Mohyla Black Sea National University 2024-12-01
Series:Публічне управління та регіональний розвиток
Subjects:
public administration, marketing, public marketing, marketing research, marketing tools, marketing in public administration, qualitative research.
Online Access:https://pard.mk.ua/index.php/journal/article/view/466
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