Factors affecting sustainable clothing purchase intentions: evidence from Indonesia
The purpose of this study is to contribute to the debate over whether the Theory of Planned Behavior, in conjunction with several other variables, can increase purchase intention for sustainable clothing in Indonesia. A survey questionnaire was used to collect data. A total of 502 responses were rec...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-12-01
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| Series: | Engineering Management in Production and Services |
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| Online Access: | https://doi.org/10.2478/emj-2024-0038 |
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| author | Arqam Afifah Nurul Azizah Ruhul Amar Kifayah Syamsul Nadzirah Ikasari Bahri Syamsul Mangngenre Saiful |
| author_facet | Arqam Afifah Nurul Azizah Ruhul Amar Kifayah Syamsul Nadzirah Ikasari Bahri Syamsul Mangngenre Saiful |
| author_sort | Arqam Afifah Nurul Azizah Ruhul |
| collection | DOAJ |
| description | The purpose of this study is to contribute to the debate over whether the Theory of Planned Behavior, in conjunction with several other variables, can increase purchase intention for sustainable clothing in Indonesia. A survey questionnaire was used to collect data. A total of 502 responses were received from Indonesians who are sustainable clothing customers. Among the variables examined using SEM, only perceived consumer effectiveness and subjective norm were shown to have a positive-significant effect on Indonesians’ purchase intentions, whereas the remaining variables, including the moderated variables, had no effect. The findings of this study will assist industry professionals in developing strategies for more effective customer communication aimed at promoting desirable purchasing behaviour. |
| format | Article |
| id | doaj-art-4b99b1602d4e434a92d6e868e26b0334 |
| institution | Kabale University |
| issn | 2543-912X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Engineering Management in Production and Services |
| spelling | doaj-art-4b99b1602d4e434a92d6e868e26b03342025-01-02T06:04:41ZengSciendoEngineering Management in Production and Services2543-912X2024-12-0116413915610.2478/emj-2024-0038Factors affecting sustainable clothing purchase intentions: evidence from IndonesiaArqam Afifah Nurul Azizah Ruhul0Amar Kifayah1Syamsul Nadzirah Ikasari2Bahri Syamsul3Mangngenre Saiful41Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia2Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia3Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia4Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, Indonesia5Department of Industrial Engineering, Hasanuddin University Jl. Poros Malino Km. 6, Bontomarannu, Gowa, IndonesiaThe purpose of this study is to contribute to the debate over whether the Theory of Planned Behavior, in conjunction with several other variables, can increase purchase intention for sustainable clothing in Indonesia. A survey questionnaire was used to collect data. A total of 502 responses were received from Indonesians who are sustainable clothing customers. Among the variables examined using SEM, only perceived consumer effectiveness and subjective norm were shown to have a positive-significant effect on Indonesians’ purchase intentions, whereas the remaining variables, including the moderated variables, had no effect. The findings of this study will assist industry professionals in developing strategies for more effective customer communication aimed at promoting desirable purchasing behaviour.https://doi.org/10.2478/emj-2024-0038theory of planned behavioursustainable consumer behaviourpurchase intentionsustainable clothingindonesiasem |
| spellingShingle | Arqam Afifah Nurul Azizah Ruhul Amar Kifayah Syamsul Nadzirah Ikasari Bahri Syamsul Mangngenre Saiful Factors affecting sustainable clothing purchase intentions: evidence from Indonesia Engineering Management in Production and Services theory of planned behaviour sustainable consumer behaviour purchase intention sustainable clothing indonesia sem |
| title | Factors affecting sustainable clothing purchase intentions: evidence from Indonesia |
| title_full | Factors affecting sustainable clothing purchase intentions: evidence from Indonesia |
| title_fullStr | Factors affecting sustainable clothing purchase intentions: evidence from Indonesia |
| title_full_unstemmed | Factors affecting sustainable clothing purchase intentions: evidence from Indonesia |
| title_short | Factors affecting sustainable clothing purchase intentions: evidence from Indonesia |
| title_sort | factors affecting sustainable clothing purchase intentions evidence from indonesia |
| topic | theory of planned behaviour sustainable consumer behaviour purchase intention sustainable clothing indonesia sem |
| url | https://doi.org/10.2478/emj-2024-0038 |
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