Travel Survey Recruitment Through Facebook and Transit app: Lessons from COVID-19

We compare the results of a survey of transit riders during COVID-19 against a regional household travel survey. The Facebook sample over-represents women and car-less respondents compared to the household survey. We also compare the demographics of a subset of Facebook survey respondents, those s...

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Bibliographic Details
Main Authors: Yixue Zhang, Matthew Palm, Jonathan Scheff, Steven Farber, Michael Widener
Format: Article
Language:English
Published: Findings Press 2020-12-01
Series:Findings
Online Access:https://doi.org/10.32866/001c.18066
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Summary:We compare the results of a survey of transit riders during COVID-19 against a regional household travel survey. The Facebook sample over-represents women and car-less respondents compared to the household survey. We also compare the demographics of a subset of Facebook survey respondents, those still riding transit during COVID-19, against a similar survey conducted by Transit app of its users. The picture of post-COVID transit riders is older and of higher incomes in the Facebook sample compared to the Transit app sample. Finally, we replicate a model of vehicle ownership produced with the household travel survey using the Facebook survey.
ISSN:2652-8800