Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China

Abstract This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from c...

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Bibliographic Details
Main Authors: Zhang Juanjuan, Ratneswary Rasiah
Format: Article
Language:English
Published: Nature Portfolio 2025-07-01
Series:Scientific Reports
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Online Access:https://doi.org/10.1038/s41598-025-12945-0
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