Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China
Abstract This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from c...
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Nature Portfolio
2025-07-01
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| Series: | Scientific Reports |
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| Online Access: | https://doi.org/10.1038/s41598-025-12945-0 |
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| author | Zhang Juanjuan Ratneswary Rasiah |
| author_facet | Zhang Juanjuan Ratneswary Rasiah |
| author_sort | Zhang Juanjuan |
| collection | DOAJ |
| description | Abstract This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from conventional vehicles to NEVs. The study utilized the SEM-ANN approach based on a dataset of 822 participants collected in Shanxi, China. Results show that environmental concern and dissatisfaction with traditional vehicles (push factors), along with perceived convenience, subjective norms, and alternative attractiveness of NEVs (pull factors), positively influence switching intentions. Conversely, switching costs and habit (mooring factors) negatively impact the switching intention. Inertia was found to negatively moderate the relationship between environmental concern, subjective norms, and switching intention. Thus, these findings provide valuable insights for Shanxi’s transition to low-carbon transportation. |
| format | Article |
| id | doaj-art-4b2c2a3e601b454f849794dd9aaad96a |
| institution | DOAJ |
| issn | 2045-2322 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj-art-4b2c2a3e601b454f849794dd9aaad96a2025-08-20T03:05:18ZengNature PortfolioScientific Reports2045-23222025-07-0115111710.1038/s41598-025-12945-0Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, ChinaZhang Juanjuan0Ratneswary Rasiah1Graduate School of Business University, SEGi University of MalaysiaGraduate School of Business University, SEGi University of MalaysiaAbstract This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from conventional vehicles to NEVs. The study utilized the SEM-ANN approach based on a dataset of 822 participants collected in Shanxi, China. Results show that environmental concern and dissatisfaction with traditional vehicles (push factors), along with perceived convenience, subjective norms, and alternative attractiveness of NEVs (pull factors), positively influence switching intentions. Conversely, switching costs and habit (mooring factors) negatively impact the switching intention. Inertia was found to negatively moderate the relationship between environmental concern, subjective norms, and switching intention. Thus, these findings provide valuable insights for Shanxi’s transition to low-carbon transportation.https://doi.org/10.1038/s41598-025-12945-0ShanxiSwitching intentionPush–Pull–MooringNew energy vehicles |
| spellingShingle | Zhang Juanjuan Ratneswary Rasiah Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China Scientific Reports Shanxi Switching intention Push–Pull–Mooring New energy vehicles |
| title | Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China |
| title_full | Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China |
| title_fullStr | Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China |
| title_full_unstemmed | Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China |
| title_short | Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China |
| title_sort | factors influencing customers switching intentions to new energy vehicles based on the push pull mooring model using sem ann approach in shanxi china |
| topic | Shanxi Switching intention Push–Pull–Mooring New energy vehicles |
| url | https://doi.org/10.1038/s41598-025-12945-0 |
| work_keys_str_mv | AT zhangjuanjuan factorsinfluencingcustomersswitchingintentionstonewenergyvehiclesbasedonthepushpullmooringmodelusingsemannapproachinshanxichina AT ratneswaryrasiah factorsinfluencingcustomersswitchingintentionstonewenergyvehiclesbasedonthepushpullmooringmodelusingsemannapproachinshanxichina |