Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China

Abstract This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from c...

Full description

Saved in:
Bibliographic Details
Main Authors: Zhang Juanjuan, Ratneswary Rasiah
Format: Article
Language:English
Published: Nature Portfolio 2025-07-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-025-12945-0
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1849763804626288640
author Zhang Juanjuan
Ratneswary Rasiah
author_facet Zhang Juanjuan
Ratneswary Rasiah
author_sort Zhang Juanjuan
collection DOAJ
description Abstract This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from conventional vehicles to NEVs. The study utilized the SEM-ANN approach based on a dataset of 822 participants collected in Shanxi, China. Results show that environmental concern and dissatisfaction with traditional vehicles (push factors), along with perceived convenience, subjective norms, and alternative attractiveness of NEVs (pull factors), positively influence switching intentions. Conversely, switching costs and habit (mooring factors) negatively impact the switching intention. Inertia was found to negatively moderate the relationship between environmental concern, subjective norms, and switching intention. Thus, these findings provide valuable insights for Shanxi’s transition to low-carbon transportation.
format Article
id doaj-art-4b2c2a3e601b454f849794dd9aaad96a
institution DOAJ
issn 2045-2322
language English
publishDate 2025-07-01
publisher Nature Portfolio
record_format Article
series Scientific Reports
spelling doaj-art-4b2c2a3e601b454f849794dd9aaad96a2025-08-20T03:05:18ZengNature PortfolioScientific Reports2045-23222025-07-0115111710.1038/s41598-025-12945-0Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, ChinaZhang Juanjuan0Ratneswary Rasiah1Graduate School of Business University, SEGi University of MalaysiaGraduate School of Business University, SEGi University of MalaysiaAbstract This study applied the Push-Pull Mooring (PPM) theoretical framework to investigate how push, pull, and mooring factors influence sustainable transportation choices. The main objective is to explore which push, pull, and mooring factors significantly influence the intention to switch from conventional vehicles to NEVs. The study utilized the SEM-ANN approach based on a dataset of 822 participants collected in Shanxi, China. Results show that environmental concern and dissatisfaction with traditional vehicles (push factors), along with perceived convenience, subjective norms, and alternative attractiveness of NEVs (pull factors), positively influence switching intentions. Conversely, switching costs and habit (mooring factors) negatively impact the switching intention. Inertia was found to negatively moderate the relationship between environmental concern, subjective norms, and switching intention. Thus, these findings provide valuable insights for Shanxi’s transition to low-carbon transportation.https://doi.org/10.1038/s41598-025-12945-0ShanxiSwitching intentionPush–Pull–MooringNew energy vehicles
spellingShingle Zhang Juanjuan
Ratneswary Rasiah
Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China
Scientific Reports
Shanxi
Switching intention
Push–Pull–Mooring
New energy vehicles
title Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China
title_full Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China
title_fullStr Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China
title_full_unstemmed Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China
title_short Factors influencing customers’ switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China
title_sort factors influencing customers switching intentions to new energy vehicles based on the push pull mooring model using sem ann approach in shanxi china
topic Shanxi
Switching intention
Push–Pull–Mooring
New energy vehicles
url https://doi.org/10.1038/s41598-025-12945-0
work_keys_str_mv AT zhangjuanjuan factorsinfluencingcustomersswitchingintentionstonewenergyvehiclesbasedonthepushpullmooringmodelusingsemannapproachinshanxichina
AT ratneswaryrasiah factorsinfluencingcustomersswitchingintentionstonewenergyvehiclesbasedonthepushpullmooringmodelusingsemannapproachinshanxichina