The role of GenAI in transforming educational process in HEIs
Higher education plays a critical role in shaping competent citizens and professionals globally. The emergence of generative AI (GenAI) has introduced both opportunities and challenges to traditional educational models. In response to these challenges, this paper explores the interaction of AI and...
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| Format: | Article |
| Language: | English |
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University of Economics – Varna
2025-03-01
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| Series: | Business & Management Compass |
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| Online Access: | https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/99 |
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| author | Bistra Vassileva Teodora Daneva |
| author_facet | Bistra Vassileva Teodora Daneva |
| author_sort | Bistra Vassileva |
| collection | DOAJ |
| description |
Higher education plays a critical role in shaping competent citizens and professionals globally. The emergence of generative AI (GenAI) has introduced both opportunities and challenges to traditional educational models. In response to these challenges, this paper explores the interaction of AI and educational technology (EdTech), clarifying the potential and the challenges associated with integrating AI within the educational process. The study starts with an overview of GenAI, followed by a discussion on the application of GenAI in HEIs. The study is based on a bibliometric analysis of terms related to “artificial intelligence” and “educational technology”, employing a conceptual framework derived from a systematic literature review. Findings suggest that higher education must adapt to prepare students for a GenAI-driven society, emphasising AI literacy, interdisciplinary and transformative learning, and intelligent tutoring systems.
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| format | Article |
| id | doaj-art-4b2ba1fa9f9748c599eb29a6f898fde8 |
| institution | Kabale University |
| issn | 3033-0106 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | University of Economics – Varna |
| record_format | Article |
| series | Business & Management Compass |
| spelling | doaj-art-4b2ba1fa9f9748c599eb29a6f898fde82025-08-26T08:22:55ZengUniversity of Economics – VarnaBusiness & Management Compass3033-01062025-03-0169110.56065/4kznvd77The role of GenAI in transforming educational process in HEIsBistra Vassileva0https://orcid.org/0000-0002-5976-6807Teodora Daneva1University of Economics-VarnaUniversity of Economics Varna Higher education plays a critical role in shaping competent citizens and professionals globally. The emergence of generative AI (GenAI) has introduced both opportunities and challenges to traditional educational models. In response to these challenges, this paper explores the interaction of AI and educational technology (EdTech), clarifying the potential and the challenges associated with integrating AI within the educational process. The study starts with an overview of GenAI, followed by a discussion on the application of GenAI in HEIs. The study is based on a bibliometric analysis of terms related to “artificial intelligence” and “educational technology”, employing a conceptual framework derived from a systematic literature review. Findings suggest that higher education must adapt to prepare students for a GenAI-driven society, emphasising AI literacy, interdisciplinary and transformative learning, and intelligent tutoring systems. https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/99Artificial intelligence (AI)Generative AI (GenAI)Educational processEducational technology (EdTech)Higher education (HE)ChapGPT |
| spellingShingle | Bistra Vassileva Teodora Daneva The role of GenAI in transforming educational process in HEIs Business & Management Compass Artificial intelligence (AI) Generative AI (GenAI) Educational process Educational technology (EdTech) Higher education (HE) ChapGPT |
| title | The role of GenAI in transforming educational process in HEIs |
| title_full | The role of GenAI in transforming educational process in HEIs |
| title_fullStr | The role of GenAI in transforming educational process in HEIs |
| title_full_unstemmed | The role of GenAI in transforming educational process in HEIs |
| title_short | The role of GenAI in transforming educational process in HEIs |
| title_sort | role of genai in transforming educational process in heis |
| topic | Artificial intelligence (AI) Generative AI (GenAI) Educational process Educational technology (EdTech) Higher education (HE) ChapGPT |
| url | https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/99 |
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