DEFINING ASPECTS OF SETTING THE PRICE ACCORDING TO THE CUSTOMER AND THE COMPETITION
Few managers, even those specializing in marketing, think strategically aboutpricing. Consider your experiences and observations. Were the pricingdecisions you encountered made in reaction to a pricing problem, or werethey planned to exploit an opportunity? Did the company arrive at thosedecisions b...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2006-01-01
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| Series: | Management & Marketing |
| Online Access: | http://www.mnmk.ro/documents/2006/2006-16.pdf |
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| _version_ | 1850241601407811584 |
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| author | Adrian MICU |
| author_facet | Adrian MICU |
| author_sort | Adrian MICU |
| collection | DOAJ |
| description | Few managers, even those specializing in marketing, think strategically aboutpricing. Consider your experiences and observations. Were the pricingdecisions you encountered made in reaction to a pricing problem, or werethey planned to exploit an opportunity? Did the company arrive at thosedecisions by analyzing only the immediate impact on profitability, or did it alsoconsider how the reactions of customers or competitors might change thepicture? Did the decisions focus purely on price, or did they involve alignmentof a marketing program to support the pricing decision? Few companiesproactively manage their business to create the conditions that foster moreprofitable pricing. |
| format | Article |
| id | doaj-art-4af0d68f91c74bb0b9c141da0bccc543 |
| institution | OA Journals |
| issn | 1841-2416 |
| language | English |
| publishDate | 2006-01-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-4af0d68f91c74bb0b9c141da0bccc5432025-08-20T02:00:34ZengUniversitaria Press CraiovaManagement & Marketing1841-24162006-01-011123125DEFINING ASPECTS OF SETTING THE PRICE ACCORDING TO THE CUSTOMER AND THE COMPETITIONAdrian MICUFew managers, even those specializing in marketing, think strategically aboutpricing. Consider your experiences and observations. Were the pricingdecisions you encountered made in reaction to a pricing problem, or werethey planned to exploit an opportunity? Did the company arrive at thosedecisions by analyzing only the immediate impact on profitability, or did it alsoconsider how the reactions of customers or competitors might change thepicture? Did the decisions focus purely on price, or did they involve alignmentof a marketing program to support the pricing decision? Few companiesproactively manage their business to create the conditions that foster moreprofitable pricing.http://www.mnmk.ro/documents/2006/2006-16.pdf |
| spellingShingle | Adrian MICU DEFINING ASPECTS OF SETTING THE PRICE ACCORDING TO THE CUSTOMER AND THE COMPETITION Management & Marketing |
| title | DEFINING ASPECTS OF SETTING THE PRICE ACCORDING TO THE CUSTOMER AND THE COMPETITION |
| title_full | DEFINING ASPECTS OF SETTING THE PRICE ACCORDING TO THE CUSTOMER AND THE COMPETITION |
| title_fullStr | DEFINING ASPECTS OF SETTING THE PRICE ACCORDING TO THE CUSTOMER AND THE COMPETITION |
| title_full_unstemmed | DEFINING ASPECTS OF SETTING THE PRICE ACCORDING TO THE CUSTOMER AND THE COMPETITION |
| title_short | DEFINING ASPECTS OF SETTING THE PRICE ACCORDING TO THE CUSTOMER AND THE COMPETITION |
| title_sort | defining aspects of setting the price according to the customer and the competition |
| url | http://www.mnmk.ro/documents/2006/2006-16.pdf |
| work_keys_str_mv | AT adrianmicu definingaspectsofsettingthepriceaccordingtothecustomerandthecompetition |