The application of illustration in the packaging design of new tea drinks
In recent years, China's new-style tea industry has shown a booming development, and the new-style tea market has become an arena for a new round of capital competition. In the context of the influx of new brands, how to shape their brand personalization has become critical. From the perspectiv...
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| Format: | Article |
| Language: | English |
| Published: |
The Editorial Office of Food and Machinery
2023-12-01
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| Series: | Shipin yu jixie |
| Subjects: | |
| Online Access: | http://www.ifoodmm.com/spyjxen/article/abstract/20231122 |
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| _version_ | 1850159414189752320 |
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| author | WANG Rui WANG Hongwei |
| author_facet | WANG Rui WANG Hongwei |
| author_sort | WANG Rui |
| collection | DOAJ |
| description | In recent years, China's new-style tea industry has shown a booming development, and the new-style tea market has become an arena for a new round of capital competition. In the context of the influx of new brands, how to shape their brand personalization has become critical. From the perspective of brand building, this paper takes the leading tea brands on the market as analysis cases, studies the application of illustration design in new tea packaging and its commercial added value, and discusses the application of illustration in new tea packaging. |
| format | Article |
| id | doaj-art-4ae47683728c4b899c8d9b15cbd08012 |
| institution | OA Journals |
| issn | 1003-5788 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | The Editorial Office of Food and Machinery |
| record_format | Article |
| series | Shipin yu jixie |
| spelling | doaj-art-4ae47683728c4b899c8d9b15cbd080122025-08-20T02:23:32ZengThe Editorial Office of Food and MachineryShipin yu jixie1003-57882023-12-01391113714210.13652/j.spjx.1003.5788.2023.60165The application of illustration in the packaging design of new tea drinksWANG Rui0WANG Hongwei1 Academy of Arts & Design, Weifang University, Weifang, Shandong 261061 , China Academy of Arts & Design, Tsinghua University, Beijing 100084 , China In recent years, China's new-style tea industry has shown a booming development, and the new-style tea market has become an arena for a new round of capital competition. In the context of the influx of new brands, how to shape their brand personalization has become critical. From the perspective of brand building, this paper takes the leading tea brands on the market as analysis cases, studies the application of illustration design in new tea packaging and its commercial added value, and discusses the application of illustration in new tea packaging.http://www.ifoodmm.com/spyjxen/article/abstract/20231122 illustration design packaging design new-style tea brand brandin |
| spellingShingle | WANG Rui WANG Hongwei The application of illustration in the packaging design of new tea drinks Shipin yu jixie illustration design packaging design new-style tea brand brandin |
| title | The application of illustration in the packaging design of new tea drinks |
| title_full | The application of illustration in the packaging design of new tea drinks |
| title_fullStr | The application of illustration in the packaging design of new tea drinks |
| title_full_unstemmed | The application of illustration in the packaging design of new tea drinks |
| title_short | The application of illustration in the packaging design of new tea drinks |
| title_sort | application of illustration in the packaging design of new tea drinks |
| topic | illustration design packaging design new-style tea brand brandin |
| url | http://www.ifoodmm.com/spyjxen/article/abstract/20231122 |
| work_keys_str_mv | AT wangrui theapplicationofillustrationinthepackagingdesignofnewteadrinks AT wanghongwei theapplicationofillustrationinthepackagingdesignofnewteadrinks AT wangrui applicationofillustrationinthepackagingdesignofnewteadrinks AT wanghongwei applicationofillustrationinthepackagingdesignofnewteadrinks |