Analysis of the Impact of Information Behavior on the Marketing and Fertilization Strategies of Small Cocoa Producers in the Provinces of Guayas and Los Ríos in Ecuador

Analysis of the Impact of Information Behavior on the Marketing and Fertilization Strategies of Small Cocoa Producers in the Provinces of Guayas and Los Ríos in Ecuador

The main barriers faced by small-scale cocoa producers in Ecuador are the limited access to and the use of information technologies, which affects their efficiency in production and marketing. This study evaluated the impact of information behavior on the fertilization and marketing strategies of sm...

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Bibliographic Details
Main Authors: Ivonne Soraya Burgos Villamar, Luis Eduardo Solís Granda, Jorge Fabricio Guevara Viejó, Juan Diego Valenzuela Cobos
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Agriculture
Subjects:
information behavior
<i>Theobroma cacao</i> L.
smallholders
fertilization
marketing
Online Access:https://www.mdpi.com/2077-0472/15/8/858
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