University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory

PURPOSE: Although the COVID-19 pandemic has had a catastrophic effect on economic activities worldwide, the paradoxical phenomenon of this black swan situation may be found to facilitate entrepreneurial intentions. This study aims to investigate Thai university students’ perceptions of their entrepr...

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Main Authors: Suwaluck Uansa-ard, Wisuwat Wannamakok
Format: Article
Language:English
Published: Cognitione Foundation for the Dissemination of Knowledge and Science 2022-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
Online Access:https://jemi.edu.pl/uploadedFiles/file/all-issues/vol18/issue3/JEMI_Vol18_Issue3_2022_Article3.pdf
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author Suwaluck Uansa-ard
Wisuwat Wannamakok
author_facet Suwaluck Uansa-ard
Wisuwat Wannamakok
author_sort Suwaluck Uansa-ard
collection DOAJ
description PURPOSE: Although the COVID-19 pandemic has had a catastrophic effect on economic activities worldwide, the paradoxical phenomenon of this black swan situation may be found to facilitate entrepreneurial intentions. This study aims to investigate Thai university students’ perceptions of their entrepreneurial aspirations during the times of the COVID-19 pandemic. METHODOLOGY: Drawing upon social cognitive career theory, this research investigates the profound linkage of university students’ COVID-19 perceptions and attitudes towards situations for self-believing in the adaptation for entrepreneurship. A valid sample of 798 collected from eight provinces, eight districts, and eight cities throughout Thailand was included for further analysis using Structural Equation Modelling (SEM) and Process Macro Model 6. FINDINGS: University students’ COVID-19 pandemic perceptions influence their self-efficacy in situation adaptations and perceived desirability towards individual-level entrepreneurial intentions. Interestingly, self-efficacy and desirability towards entrepreneurship act as serial mediating factors, towards the mediated relationship between attitude towards the situation, COVID-19 perception, and university students’ entrepreneurial intentions. IMPLICATIONS: The results of this research can add to entrepreneurship literature and additional model testing has also been proposed. Besides, practitioners and researchers could collaborate with governors to cultivate entrepreneurial trajectories based on research findings. ORIGINALITY AND VALUE: Social cognitive career theory (SCCT) can rationalize an academic student’s career choice of entrepreneurship by considering their perception of the start-up processes during COVID-19. Future research can also test findings on a representative sample at the national level.
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spelling doaj-art-4a8d4af3e99c472991cbb67323db7fc82025-01-02T23:56:01ZengCognitione Foundation for the Dissemination of Knowledge and ScienceJournal of Entrepreneurship, Management and Innovation2299-73262022-01-011837510610.7341/20221833University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theorySuwaluck Uansa-ard0Wisuwat Wannamakok1Assistant Professor, Faculty of Management Sciences, Chiang Mai Rajabhat University No. 202 Changhuak Rd, Tambon Chang Phueak, Mueang Chiang Mai District, Chiang Mai 50300Corresponding author, Ph.D., Graduate School, Dusit Thani College 1 Srinagarindra 49 Alley, Nong Bon, Prawet, Bangkok 10250PURPOSE: Although the COVID-19 pandemic has had a catastrophic effect on economic activities worldwide, the paradoxical phenomenon of this black swan situation may be found to facilitate entrepreneurial intentions. This study aims to investigate Thai university students’ perceptions of their entrepreneurial aspirations during the times of the COVID-19 pandemic. METHODOLOGY: Drawing upon social cognitive career theory, this research investigates the profound linkage of university students’ COVID-19 perceptions and attitudes towards situations for self-believing in the adaptation for entrepreneurship. A valid sample of 798 collected from eight provinces, eight districts, and eight cities throughout Thailand was included for further analysis using Structural Equation Modelling (SEM) and Process Macro Model 6. FINDINGS: University students’ COVID-19 pandemic perceptions influence their self-efficacy in situation adaptations and perceived desirability towards individual-level entrepreneurial intentions. Interestingly, self-efficacy and desirability towards entrepreneurship act as serial mediating factors, towards the mediated relationship between attitude towards the situation, COVID-19 perception, and university students’ entrepreneurial intentions. IMPLICATIONS: The results of this research can add to entrepreneurship literature and additional model testing has also been proposed. Besides, practitioners and researchers could collaborate with governors to cultivate entrepreneurial trajectories based on research findings. ORIGINALITY AND VALUE: Social cognitive career theory (SCCT) can rationalize an academic student’s career choice of entrepreneurship by considering their perception of the start-up processes during COVID-19. Future research can also test findings on a representative sample at the national level.https://jemi.edu.pl/uploadedFiles/file/all-issues/vol18/issue3/JEMI_Vol18_Issue3_2022_Article3.pdfcovid-19entrepreneurial intentionsself-efficacyattitudesituationdesirabilitysocial cognitive career theory
spellingShingle Suwaluck Uansa-ard
Wisuwat Wannamakok
University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory
Journal of Entrepreneurship, Management and Innovation
covid-19
entrepreneurial intentions
self-efficacy
attitude
situation
desirability
social cognitive career theory
title University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory
title_full University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory
title_fullStr University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory
title_full_unstemmed University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory
title_short University students’ entrepreneurial intentions during COVID-19: The perspective of social cognitive career theory
title_sort university students entrepreneurial intentions during covid 19 the perspective of social cognitive career theory
topic covid-19
entrepreneurial intentions
self-efficacy
attitude
situation
desirability
social cognitive career theory
url https://jemi.edu.pl/uploadedFiles/file/all-issues/vol18/issue3/JEMI_Vol18_Issue3_2022_Article3.pdf
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AT wisuwatwannamakok universitystudentsentrepreneurialintentionsduringcovid19theperspectiveofsocialcognitivecareertheory