A metaphorical application of the concept ‘paradigm’ to the public relations domain
The aim of this conceptual analysis of Kuhn’s paradigm theory was to explore whether the concept of paradigm could be applied to the public relations domain—specifically with regard to concepts such as dominant paradigm, paradigm debate, paradigm struggle and scientific revolution. Based on the fin...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1782 |
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