The market for non-alcoholic wine in Germany – Structural analysis and implications for competitive strategies
Non-alcoholic wines have become increasingly important in recent years in Germany. A constant stream of new market players and products is evidence of a dynamic market development and for the creation of a new branch in the highly competitive wine sector. Thus, the central aim of this article is to...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2024-07-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/15454 |
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