Why to open the closed health care?
The article deals with modern aspects of the communication policy in the field of public health. A classic paternalistic and new market (partner) model of interaction in the «doctor-patient» system is described. A hypothesis has been put forward that the crisis of the relationship between the medica...
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| Format: | Article |
| Language: | English |
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018-07-01
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| Series: | Управленческое консультирование |
| Subjects: | |
| Online Access: | https://www.acjournal.ru/jour/article/view/837 |
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| _version_ | 1850077691384954880 |
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| author | A. I. Balashov G. A. Zakharenko |
| author_facet | A. I. Balashov G. A. Zakharenko |
| author_sort | A. I. Balashov |
| collection | DOAJ |
| description | The article deals with modern aspects of the communication policy in the field of public health. A classic paternalistic and new market (partner) model of interaction in the «doctor-patient» system is described. A hypothesis has been put forward that the crisis of the relationship between the medical and patient communities is the result of a change in the paradigm of behavior caused by economic transformations in the state. To strengthen the regime of citizens’ trust in the national health care system, the necessity of intensifying the communication campaigns of the Ministry of Health of Russia in response to the unfair unilateral information coverage of the media situation in Russian medicine is justified. |
| format | Article |
| id | doaj-art-49ff0c11dd5b4b1593d41e5b4809b17b |
| institution | DOAJ |
| issn | 1726-1139 1816-8590 |
| language | English |
| publishDate | 2018-07-01 |
| publisher | North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration |
| record_format | Article |
| series | Управленческое консультирование |
| spelling | doaj-art-49ff0c11dd5b4b1593d41e5b4809b17b2025-08-20T02:45:45ZengNorth-West institute of management of the Russian Presidential Academy of National Economy and Public AdministrationУправленческое консультирование1726-11391816-85902018-07-0106334010.22394/1726-1139-2018-6-33-40830Why to open the closed health care?A. I. Balashov0G. A. Zakharenko1Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA)Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA); Ministry of Health of the Russian FederationThe article deals with modern aspects of the communication policy in the field of public health. A classic paternalistic and new market (partner) model of interaction in the «doctor-patient» system is described. A hypothesis has been put forward that the crisis of the relationship between the medical and patient communities is the result of a change in the paradigm of behavior caused by economic transformations in the state. To strengthen the regime of citizens’ trust in the national health care system, the necessity of intensifying the communication campaigns of the Ministry of Health of Russia in response to the unfair unilateral information coverage of the media situation in Russian medicine is justified.https://www.acjournal.ru/jour/article/view/837public policy in the field of health careopennesscommunication in the healthcare sectorthe mediacommunication security |
| spellingShingle | A. I. Balashov G. A. Zakharenko Why to open the closed health care? Управленческое консультирование public policy in the field of health care openness communication in the healthcare sector the media communication security |
| title | Why to open the closed health care? |
| title_full | Why to open the closed health care? |
| title_fullStr | Why to open the closed health care? |
| title_full_unstemmed | Why to open the closed health care? |
| title_short | Why to open the closed health care? |
| title_sort | why to open the closed health care |
| topic | public policy in the field of health care openness communication in the healthcare sector the media communication security |
| url | https://www.acjournal.ru/jour/article/view/837 |
| work_keys_str_mv | AT aibalashov whytoopentheclosedhealthcare AT gazakharenko whytoopentheclosedhealthcare |