A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu

A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu

Background: Hallyu or Korean wave (K-wave) is the term used to describe diffusion and export of South Korean popular culture into the global market and includes music (K-pop), TV shows (K-drama), cuisine (K-cuisine), video games, and cartoons. The fandom for K-wave is increasing, but there is limite...

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Bibliographic Details
Main Authors: Venkata Sai Honey Ganta, Raj Kiran Donthu, Mohammed Abdul Salaam
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2025-05-01
Series:Industrial Psychiatry Journal
Subjects:
big five personality
k-pop
parasocial relationship
transportation
Online Access:https://journals.lww.com/10.4103/ipj.ipj_82_25
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