Cartoon-based message strategies on vaccination in Romania and engagement behavior. A multimodal approach.
This study investigates the influence of Romanian cartoons related to COVID-19 vaccination on online engagement. Humor has been employed by (inter)national authorities in order to simplify complex issues and to encourage positive attitudes and behaviors toward certain health issues. Focusing our an...
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| Format: | Article |
| Language: | English |
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National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2024-09-01
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| Series: | Romanian Journal of Communications and Public Relations |
| Subjects: | |
| Online Access: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/472 |
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