A Study on Platform Supply Chain Model Selection and Pricing Considering Precision Marketing
This study constructs a Stackelberg competitive model that includes manufacturers, e-commerce platforms, and third-party marketing platforms to explore the impact of precision marketing services on the strategic balance of all parties involved. The article proposes three strategies, including a plat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-02-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/13/2/100 |
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