Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów

Nowadays, in the dynamically developing market environment, at the time of great competition in the financial services market, gaining success by a bank is becoming more and more difficult. Financial institutions undertake greater and greater actions which may be the key to creating position of the...

Full description

Saved in:
Bibliographic Details
Main Author: Wiesław Szopiński
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2013-06-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
Online Access:https://pefim.sggw.edu.pl/article/view/1383
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832557509164924928
author Wiesław Szopiński
author_facet Wiesław Szopiński
author_sort Wiesław Szopiński
collection DOAJ
description Nowadays, in the dynamically developing market environment, at the time of great competition in the financial services market, gaining success by a bank is becoming more and more difficult. Financial institutions undertake greater and greater actions which may be the key to creating position of the bank among its competition. They permanently modify the existing and implement new solutions of a marketing character. They develop a proper strategy which might be helpful not only in establishing but also maintaining permanent dialogue with the customer. One of the main aims of each marketing strategy is establishing and creating loyalty attitudes among customers. Its success requires application of a proper range of marketing instruments. Pekao S.A. Bank, 1st Branch in Rzeszow, has had a long tradition relying on high quality of offered services as well as attractive services for local customers. The conducted empirical studies allowed to identify marketing tools and manner of its use which would determine a proper condition of services at the Bank, in comparison to the competition. Research results allow to claim that one of the most significant advantages of the analysed entity are loyal, long-lasting customers.
format Article
id doaj-art-49c73b02e83c4339bf6b18bf70fbb4ef
institution Kabale University
issn 2081-3430
2544-0640
language English
publishDate 2013-06-01
publisher Wydawnictwo SGGW - Warsaw University of Life Sciences Press
record_format Article
series Polityki Europejskie, Finanse i Marketing
spelling doaj-art-49c73b02e83c4339bf6b18bf70fbb4ef2025-02-03T04:26:17ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-06-019(58)Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in RzeszówWiesław Szopiński0Uniwersytet RzeszowskiNowadays, in the dynamically developing market environment, at the time of great competition in the financial services market, gaining success by a bank is becoming more and more difficult. Financial institutions undertake greater and greater actions which may be the key to creating position of the bank among its competition. They permanently modify the existing and implement new solutions of a marketing character. They develop a proper strategy which might be helpful not only in establishing but also maintaining permanent dialogue with the customer. One of the main aims of each marketing strategy is establishing and creating loyalty attitudes among customers. Its success requires application of a proper range of marketing instruments. Pekao S.A. Bank, 1st Branch in Rzeszow, has had a long tradition relying on high quality of offered services as well as attractive services for local customers. The conducted empirical studies allowed to identify marketing tools and manner of its use which would determine a proper condition of services at the Bank, in comparison to the competition. Research results allow to claim that one of the most significant advantages of the analysed entity are loyal, long-lasting customers.https://pefim.sggw.edu.pl/article/view/1383banking activitymarketing toolsclients' loyalty
spellingShingle Wiesław Szopiński
Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów
Polityki Europejskie, Finanse i Marketing
banking activity
marketing tools
clients' loyalty
title Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów
title_full Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów
title_fullStr Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów
title_full_unstemmed Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów
title_short Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów
title_sort application of marketing tools in establishing loyalty in customers of pekao s a bank 1st branch in rzeszow
topic banking activity
marketing tools
clients' loyalty
url https://pefim.sggw.edu.pl/article/view/1383
work_keys_str_mv AT wiesławszopinski applicationofmarketingtoolsinestablishingloyaltyincustomersofpekaosabank1stbranchinrzeszow