Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów
Nowadays, in the dynamically developing market environment, at the time of great competition in the financial services market, gaining success by a bank is becoming more and more difficult. Financial institutions undertake greater and greater actions which may be the key to creating position of the...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1383 |
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| _version_ | 1832557509164924928 |
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| author | Wiesław Szopiński |
| author_facet | Wiesław Szopiński |
| author_sort | Wiesław Szopiński |
| collection | DOAJ |
| description | Nowadays, in the dynamically developing market environment, at the time of great competition in the financial services market, gaining success by a bank is becoming more and more difficult. Financial institutions undertake greater and greater actions which may be the key to creating position of the bank among its competition. They permanently modify the existing and implement new solutions of a marketing character. They develop a proper strategy which might be helpful not only in establishing but also maintaining permanent dialogue with the customer. One of the main aims of each marketing strategy is establishing and creating loyalty attitudes among customers. Its success requires application of a proper range of marketing instruments. Pekao S.A. Bank, 1st Branch in Rzeszow, has had a long tradition relying on high quality of offered services as well as attractive services for local customers. The conducted empirical studies allowed to identify marketing tools and manner of its use which would determine a proper condition of services at the Bank, in comparison to the competition. Research results allow to claim that one of the most significant advantages of the analysed entity are loyal, long-lasting customers. |
| format | Article |
| id | doaj-art-49c73b02e83c4339bf6b18bf70fbb4ef |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2013-06-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-49c73b02e83c4339bf6b18bf70fbb4ef2025-02-03T04:26:17ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-06-019(58)Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in RzeszówWiesław Szopiński0Uniwersytet RzeszowskiNowadays, in the dynamically developing market environment, at the time of great competition in the financial services market, gaining success by a bank is becoming more and more difficult. Financial institutions undertake greater and greater actions which may be the key to creating position of the bank among its competition. They permanently modify the existing and implement new solutions of a marketing character. They develop a proper strategy which might be helpful not only in establishing but also maintaining permanent dialogue with the customer. One of the main aims of each marketing strategy is establishing and creating loyalty attitudes among customers. Its success requires application of a proper range of marketing instruments. Pekao S.A. Bank, 1st Branch in Rzeszow, has had a long tradition relying on high quality of offered services as well as attractive services for local customers. The conducted empirical studies allowed to identify marketing tools and manner of its use which would determine a proper condition of services at the Bank, in comparison to the competition. Research results allow to claim that one of the most significant advantages of the analysed entity are loyal, long-lasting customers.https://pefim.sggw.edu.pl/article/view/1383banking activitymarketing toolsclients' loyalty |
| spellingShingle | Wiesław Szopiński Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów Polityki Europejskie, Finanse i Marketing banking activity marketing tools clients' loyalty |
| title | Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów |
| title_full | Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów |
| title_fullStr | Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów |
| title_full_unstemmed | Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów |
| title_short | Application of marketing tools in establishing loyalty in customers of PEKAO S.A. BANK 1st Branch in Rzeszów |
| title_sort | application of marketing tools in establishing loyalty in customers of pekao s a bank 1st branch in rzeszow |
| topic | banking activity marketing tools clients' loyalty |
| url | https://pefim.sggw.edu.pl/article/view/1383 |
| work_keys_str_mv | AT wiesławszopinski applicationofmarketingtoolsinestablishingloyaltyincustomersofpekaosabank1stbranchinrzeszow |