Political Communication Vis a Vis Political Campaigns
This research analyzes the political activities of candidates in the 2024 presidential election. Candidate pair Anies Baswedan – Muhaimin Iskandar employed the Desak Anies program, facilitating direct discussions with millennials and Gen Z via social media platforms like Instagram, TikTok, Twitter,...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
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| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/03/shsconf_icarsess2024_02005.pdf |
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| author | Dwi Nugraha Jati Susilastuti Soeprapto Adi Joko Nur Utomo Hastho |
| author_facet | Dwi Nugraha Jati Susilastuti Soeprapto Adi Joko Nur Utomo Hastho |
| author_sort | Dwi Nugraha Jati Susilastuti |
| collection | DOAJ |
| description | This research analyzes the political activities of candidates in the 2024 presidential election. Candidate pair Anies Baswedan – Muhaimin Iskandar employed the Desak Anies program, facilitating direct discussions with millennials and Gen Z via social media platforms like Instagram, TikTok, Twitter, and Facebook. This initiative functioned as political communication at the infrastructure level, positioning them as representatives absorbing public aspirations. Meanwhile, Prabowo Subianto – Gibran Rakabuming Raka leveraged the Gemoy icon across mainstream, new, and outdoor media as a political campaign strategy using the reputable mouthpiece technique. This approach proved highly effective, creating trends that sometimes reduced public criticality. Ultimately, Prabowo-Gibran won the election, highlighting the importance of strategic political campaigns and propaganda in securing voter support. While political communication is valuable, a strong campaign strategy is crucial for electoral success. |
| format | Article |
| id | doaj-art-49b71e7bede442998c7a05779ba0ab8d |
| institution | DOAJ |
| issn | 2261-2424 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-49b71e7bede442998c7a05779ba0ab8d2025-08-20T03:16:28ZengEDP SciencesSHS Web of Conferences2261-24242025-01-012120200510.1051/shsconf/202521202005shsconf_icarsess2024_02005Political Communication Vis a Vis Political CampaignsDwi Nugraha Jati Susilastuti0Soeprapto Adi1Joko Nur Utomo Hastho2Universitas Pembangunan Nasional Veteran YogyakartaUniversitas Pembangunan Nasional Veteran YogyakartaUniversitas Pembangunan Nasional Veteran YogyakartaThis research analyzes the political activities of candidates in the 2024 presidential election. Candidate pair Anies Baswedan – Muhaimin Iskandar employed the Desak Anies program, facilitating direct discussions with millennials and Gen Z via social media platforms like Instagram, TikTok, Twitter, and Facebook. This initiative functioned as political communication at the infrastructure level, positioning them as representatives absorbing public aspirations. Meanwhile, Prabowo Subianto – Gibran Rakabuming Raka leveraged the Gemoy icon across mainstream, new, and outdoor media as a political campaign strategy using the reputable mouthpiece technique. This approach proved highly effective, creating trends that sometimes reduced public criticality. Ultimately, Prabowo-Gibran won the election, highlighting the importance of strategic political campaigns and propaganda in securing voter support. While political communication is valuable, a strong campaign strategy is crucial for electoral success.https://www.shs-conferences.org/articles/shsconf/pdf/2025/03/shsconf_icarsess2024_02005.pdfpolitical communicationpolitical campaignpolitical contestation |
| spellingShingle | Dwi Nugraha Jati Susilastuti Soeprapto Adi Joko Nur Utomo Hastho Political Communication Vis a Vis Political Campaigns SHS Web of Conferences political communication political campaign political contestation |
| title | Political Communication Vis a Vis Political Campaigns |
| title_full | Political Communication Vis a Vis Political Campaigns |
| title_fullStr | Political Communication Vis a Vis Political Campaigns |
| title_full_unstemmed | Political Communication Vis a Vis Political Campaigns |
| title_short | Political Communication Vis a Vis Political Campaigns |
| title_sort | political communication vis a vis political campaigns |
| topic | political communication political campaign political contestation |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2025/03/shsconf_icarsess2024_02005.pdf |
| work_keys_str_mv | AT dwinugrahajatisusilastuti politicalcommunicationvisavispoliticalcampaigns AT soepraptoadi politicalcommunicationvisavispoliticalcampaigns AT jokonurutomohastho politicalcommunicationvisavispoliticalcampaigns |